We are going to list some top and the most influential SEO ranking factors for 2019 that will be helpful for beginners as well as the experts.
Most Important SEO Factors
There are a number of backlink profile factors that affect the ranking and SEO of the sites. Number of referring domains, number of follow backlinks, number of backlinks, anchors texts for incoming links and the keyword presence in the anchor are few factors.
1. Total Number of Referring Domains
In backlink profile this factor has a great role and influence. The more referring domains mean that a site has higher domain position in SERP. Keywords are also important here because with more popular keywords, the site has more referring domains.
2. Total Number of Backlinks
The number of backlinks of a domain determine its higher or lower position in SERP. The popular keywords are more effective and sites with popular keywords get more backlinks. Even a study found that a site with high volume keywords has three times more backlinks than a site with low volume keywords.
3. Total Number of Follow-Backlinks
The follow-backlinks are directly connected with the number of backlinks on a domain. If the site has more total backlinks, it will get more follow-backlinks and it is very important for boosting the domain ranking.
4. Anchors Texts for Incoming Backlinks
Anchors text for incoming backlinks also affect the ranking of a site. The variation of different anchors define and determine the ranking position of a site when it comes to SEO. However, it is not as directly linked with site ranking as other factors. But it cannot be ignored.
5. Website Security
The security of a site is directly linked with its ranking and reputation. Google has in the recent years put more emphasis on securing websites and protecting the users’ data. Research studies proved that you can improve the ranking of your sites by making them safer and as suggested by the search engine.
Moreover, the short tail keywords are more competitive than the long tail keywords. That means the sites with short tail keywords need more focus on security because they are on top as compared to sites with long tail keywords. This fact also shows a great sign that people can target long tail keywords and rank their sites on top.
6. Content Length
The length of the content is the first factor that defines a user’s impression about the business and site. There are no hard and fast rules when it comes to content length. But lengthy content shows deep and detailed analysis so it becomes more reliable for the users.
According to a study done on the factors responsible for SEO ranking, the sites ranked on top had more content than other pages. It also found that the longer content with keywords tend to rank higher than shorter content. Moreover, pages with high volume keywords had more content than pages with low volume keywords.
It has been concluded that sites focusing on long tail keywords create detailed and lengthy posts whereas those with short tail keywords have short content. This happens because users with short keywords want brief answers while those with long tail keywords look for comprehensive and detailed answers.
7. Duplicate Content
This practice is often used in Black Hat SEO that believes in improving site ranking in a short time with illegal and unethical means. With content length, the authenticity of the content is also important. Keep your content original and unique. It should be engaging and should have something informative for the users.
8. On-Page SEO Elements
On-page SEO is not just limited to stuffing keywords in the content. But there are more techniques to content nowadays like, meta description, meta tags etc. what is important in on-page SEO and how you can maximize these factors in your strategy is discussed below.
9. Keyword in Title
Adding keyword to the title has become necessary nowadays. Even most of the content specialists include the same keywords in title as well as first line of the first paragraph. The keyword density is also important. More competitive keywords appear on more pages and it helps improve site ranking.
10. Keyword in Meta-Description
Keyword in meta descriptions are also influential when it comes to the site ranking. If you add proper keywords and with the right density, chances are you content will better rank. Moreover, it has been found in studies that high volume keywords in meta rank on top while meta with low volume keyword ranks low.
11. Keyword in Body
Similarly, for the body of the content keywords should be included with the right density. 75% Pages ranked on top with high volume keywords have keywords in the body. This shows that with keywords in body, you can increase the chances of ranking your content in top search results.
12. User Behavior
The user behavior on your site depends on a lot of things and determines more things too. In other words, you can do certain things to improve user behavior on your site and good user behavior will cultivate more needed results for your site ranking. Some factors are given below.
13. Bounce Rate
Bounce rate, in simple words, can be defined as the time spent by users on other pages after they view one page. Top rated sites have low bounce rates, that means more users visit other pages of the site. If the bounce rate is higher on your site, it lacks something and it could be anything. Improve the bounce rate.
14. Time on Site
The time spent by users on a site determines a lot of things and is one of the powerful factors to influence site ranking. The more time users spend on a site, the better it will rank or has been ranked. So it is now up to the site owners how they increase the user stay time on their sites.
15. Pages Per Session
Pages per session is referred to the number of pages visited by a user in one session. For example, if a user stays 3-4 minutes on a site, it is one session and how many pages the user views or navigates through are pages per session. More pages per session show that users are more engaged on the site and want to explore something. This is a good sign for better site ranking.
16. Site Factors
There are a number of site factors that have impact on the site ranking and they are helpful to let the search engine rank your site on top.
First one is the sitemap. This is believed to the easiest and simplest way that tells the search engine what pages your site incudes. This should be evident now for the experts that a clear and simple sitemap is more effective than a complex one.
Second comes the domain trust. This is a detailed process and a lot can be written on how you can increase the domain trust. But in short, it is about all the right strategies, backlinking, proper SEO, quality content, user-friendly site, good reviews on the site and other factors.
The third and the last factor is how optimized your site is for the mobile. Over 60% users come through cell phones. Even Google now prefers mobile-first index. This feature has been included in the latest updates so you can focus on it to rank your site for the mobile-friendly version.
Other Factors of Site Ranking
We have tried to include all the important tips in the relevant sections. However, few more points in the miscellaneous category are being included here so that a user has all the factors on their fingertips when they work on the site ranking and SEO.
1. Page Speed
Page speed is one of the most important factors when it comes to site ranking. A website should have fast pages that load quickly. This helps to improve the user experience, reduce bounce rate, increase pages per session and improve the site reputation.
We discussed a lot of things on content. But once again, it is very important to understand the significance of the content. With informative and original content, you can impress users and customers. Search engine will surely rank a site higher with better, longer and unique content.
3. Social Factor
We have not talked about the social sites and their impact on the site ranking. Apparently, social sites have no direct link with the site ranking nor they define where your site will go. But you can use some social factors to improve your site.
First, you can get a lot of relevant traffic and new visitor. Second, you can connect with customers and get their feedback. Third, encouraging customers for reviews for other users. And you can share your content on social sites for more visibility and exposure.
4. User-Friendly Site
A site should be user-friendly. This means it should let the users take actions, perform activities and do anything with ease. The friendlier a site is; the more users will visit it. This will also be helpful in improving the ranking of the websites.