Social media is the cornerstone of every business in the 21st century. It’s a place where businesses acquire most of their audience.
Everywhere you look, you will see people’s noses buried in their phones scrolling through social media posts. So it’s no wonder that businesses everywhere are putting in an exorbitant amount of effort and time into building their social media channels.
Established businesses and corporations have teams dedicated to building a social media culture following their vision.
Now for a small business, that is not possible, but there is hope yet. Innovators worldwide have created unique social media management tools that can help out small and medium enterprises.
These tools will help you save time, stay organized, and optimize your operational efficiency. Now one thing that often small business owners worry about is the pricing for these tools. Well, the pricing is usually similar for all the devices with customizable options according to each business’s needs.
We here at Freelancer’s Hub have been working with small businesses and corporations to provide top-notch social media marketing solutions.
Our experience in handling social media marketing strategies for businesses has exposed us to many different social media management tools. Here are our choices of the best social media management tools for a small business. So let’s check them out.
HootSuite
HootSuite is one of the most popular social media management tools out there, with the majority of its clients being small and medium businesses. The pricing for their pro version is very reasonable, standing at around 19 dollars a month.
HootSuite’s UI is simple, as well. You have access to all your social feeds in a multi-columned design. With the free account, marketers and social media managers have access to 5 account usage with limited post scheduling and drafts.
HootSuite is a social media promotion service that enriches your business. The pro version offers bulk scheduling and auto-scheduling along with insights into the best times to post. Here is a list of what you will get with the pro version of HootSuite:
- Unlimited Number of Social Profiles
- Access for You +1 Team Member
- Analytics Reporting
- Advanced Scheduling (Manual & Auto-Scheduling)
- Monitoring & Publishing Tools
- Unlimited connections with social networks like Instagram, YouTube, Tumblr, and Evernote & RSS Feeds
- Mobile Apps
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Now, we can go on and on about the nuances of HootSuite. However, it all comes down to the good and the bad. You can check out their pricing here. So here are some pros and cons to help you decide whether or not HootSuite is right for your business:
| Pros | Cons |
| The UI is a simple multi-columned design that makes it easier to monitor all the channels. | The analytics report cost is expensive and can be around 50 dollars even. |
| Offers a lot of app add-on options. | Most Social tools have browser extensions that allow you to queue and bookmark articles across the web, but HootSuite doesn’t have that option. |
| ow.ly shortener can’t be tracked outside of HootSuite. |
Audiense
Twitter might seem like a quagmire of offending people to the untrained eye. However, for businesses, its a platform to generate revenue. Twitter marketing is one way a small business can bring about a meaningful impact on the bottom line.
Audiense is a super-powered social media community management tool dedicated to bringing out the best from your Twitter community. The UI for Audiense is easy to use and has video tutorials and helpful mouse-over pop-ups that offer explanations for each metric and tool, helping you integrate the tool in your SMM strategy.
Now the cost for Audiense is a bit high with it coming in at 79 dollars per month. However, it is worth it, and it provides you with a host of facilities. Here is a list of what you can get with the Audiense Twitter marketing plan:
| Limited Multichannel Ads Activation | Sampled Media Affinity |
| Sampled Personality Insights | Up to 20 Influencer profiles Identification |
| Up to 3 Audience Segmentation | One limited report/month |
| Twitter chatbot | Broadcasting DM Campaigns |
| Twitter Ads | Automatic Rules Builder |
| Audience Manager | Community Search |
| 1st Party Sources | 3rd Party Sources |
| Advanced Audience Manager | Basic Community Analytics |
| Advanced Community Analytics | Tweet Analytics |
| Monitoring | Listening | Data Exports |
Audiense turns you into a Twitter power user. However, there are some downsides to it. Here are the pros and cons of Audiense. You can check out their detailed pricing here.
| Pros | Cons |
| Audiense has built-in learning tools that allow you to integrate the tool into your business smoothly. | Audiense is only for Twitter and does not include other social channels. |
Buffer
If you are looking for a social media management tool that will help you queue up articles to share across Twitter, Facebook, and LinkedIn, then Buffer is the tool you want. The Buffer UI is crisp, clean making it easy to manage all your content needs.
Buffer has been designed as a multi-purpose tool for publishing, listening, and measuring social media efforts. You can say that it is the perfect social media content management system.
There are several plans for a business to take advantage of, with each having special perks. Here you can check out social media management services pricing. Plus, the following are some of the things you can expect from Buffer:
- Simple Analytics
- Buffer Extension Button for Chrome and Firefox to easily share articles
- Link Shortening Capabilities
- No Limit on Buffer Posts
- Advanced Post Scheduling
- Schedule Retweets
We here at Freelancer’s Hub have found that many small businesses find many benefits using Buffer as their primary social media content management system. Here are its pros and cons:
| Pros | Cons |
| Simple, user-friendly interface. | Offers only the bare minimum of analytical data without the Analyze plan. |
| Buffer has segmented scheduling to repeat throughout the week or adjust according to different days. | It isn’t truly a social media management tool and nor is it trying to be. It helps you with social media marketing efforts. |
| Buffer has a browser extension called the Buffer Button that makes Buffering across the web simpler. |
Find The Best Social Media Management Tool For Your Business
So here, you see 3 of the tools we have come to use frequently when we work with small and medium businesses. These offer the best value for money when compared to other social media tools.
There are plenty of other useful social media management services out there, and you can take a look at them as well. Make sure you find out what suits you the best.
Or you contact one of our social media managers who will be able to give you a recommendation based on your company’s needs. Until then, see ya!
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