Local SEO Services to UK Photography Website
Maggie Robinson is the photographer who is also the main person behind Dinky Feet Photography. She is also a member of Baby and Newborn Photography Association (BANPAS), which is an authority organization that supports the baby and newborn photographers across the UK and promotes safe working practices. Maggie is based in Sheffield, UK. So when she plan to provide services in nearby area, she launched her Dinky Feet Website. And for promoting her website in local Google search focusing the Sheffield, she needs professionals service. Her business partner, Shane Robinson contacted contacted Freelancers HUB via Upwork marketplace for full-fledged online promotion for organic search.
The main goal of his project is to get top page ranking in Google UK search for some specific terms; get a natural growth of backlink profile and strong presence in social media.
Project Status & Remarks:
We start working on this project in September 2016 and it’s now on hold as the client is planning to extend the service pages and also change the design. We agreed to resume our online marketing services in Mar 2017.
We use to provide weekly off-site SEO work reports, monthly keyword rank tracking report and quarterly SEO performance overview report to the client. As in the last quarterly SEO performance overview report, we manage to show the expected improvement in SEO performance, the client convinced to continue working with us and plan to resume the work on Mar 2016 after redesigning the website.
What We Provided in Local SEO Services
As the client has some very specific target location for ranking, we had to do an extensive keyword research that contains the geo location. Besides, the client uses to show photographs only for newborn baby, expecting mother and parents and, toddlers. So keeping all these things in mind, we finalize few keywords which was approved by the main photographer, Maggie Robinson.
After finalizing the potential keywords for ranking, we start working on optimizing the site. We rewrite and update SEO titles, Meta descriptions and image ALT tags in all website pages. We also fix different types of on-site technical errors like page loading speed, 404 errors fixing by setting up 301 Redirection and optimizing canonical tags.
Besides the on-page SEO, we also optimize his social media channels with target keywords, geolocation, target audience group and set up these channels in content syndication network for regular posting.
Once set up all above, we proceed for full-fledge off-site SEO campaign i.e. link building in October 2016.
Achievement through Search Engine Optimization Service
Our main Key Performance Index (KPI) for this project was to get top page ranking in Google UK search. But we also set our additional goals for increasing the website visitors from target location, higher traffic from organic search, and also ensure the natural growth of quality backlinks.
We provided the client with quarterly SEO performance overview report in December 2016 to show the improvement. Few screenshots of the report are presented below for reference.
Google Analytic User Flow Report
To present the improvement of SEO performance, we compare the period from Nov 18, 2016, to December 20, 2016, with the previous period i.e. October 16, 2016 to November 17, 2016. In this comparison graph from Google Analytic, we observe the increase of Sessions by 27.36%, user increased by 4.77% and also page view increased by 30.66%.
Google Analytic Organic Search Report
And, in Organic Search, we also experience improvement. Users flow from Google Organic search increased by 27.36% reflecting the 8.19% positive change compare to the previous period. New users flow also increased by 8.84% that reflects the positive change by 1.09%.
Here, we must mention that most of the organic users come to the site from Sheffield and its nearby area which indicates the site’s better web visibility in Google UK local search. In this section, we also notice increased referral traffic from few UK local directory sites like Hotfrog, Yelp etc.
Keyword Ranking Report in Google UK Search
We usually use Semrush SEO tool to track the target keyword ranking for our all client’s project. As Semrush is the most reliable and complete SEO tool available in the market and also facilitate us to track ranking even for any target city, we largely depend on Semrush (paid version) for local keyword rank tracking. Here is the screenshot from Semrush for main keywords ranking position in Google UK Search and published local business in Google for the Dinky Feet Photography.
As recommended by the client, we especially focus on few her main services related keywords like maternity photo shoot, newborn photo shoot, pregnancy photographer and affordable photography packages. As shown in the rank tracking report screenshot, on Dec 20, 2016, four keywords rank on the top three position in Google UK SERP, another five on the second page and one keyword were on the third page.
Natural Growth of Healthy Backlink Profile
From this graph, we notice a sudden shoot of backlinks in the month of June 2016, and mostly they come from different pages. Observing this, we conduct a backlink audit before start off our link building campaign for the site. We prepared a disavow file and submit to Google Webmaster so that toxic links may not have any impact on site’s ranking. Natural growth of backlink profile can still be observed from September 2016. As newly created links take the time to detect by Google, so link growth is still continuing in the month of January and February even we pause our campaign in December.
Here in this graph shows the composition of do-follow, no-follow backlinks and below is the mixture of different anchor clouds through which backlinks are pointed to the site. We have very clear idea about the Google Penguin Update and so we always make sure to create backlinks with the safe composition of do follow and no follow. We also focus on long tail keywords for anchoring the backlinks so that it backlink profile looks much natural. It not only helps site to get natural look backlink profile but also helps the site ranking for most target keywords.
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