Local SEO Services to Florida Law Firm

Project Details

Project Description:

Glen H. Shrayer is one of the most renowned Business Litigation and specialist breach of contract lawyer in Fort Lauderdale, Florida. He uses to practice is Federal courts at Florida, Michigan, Massachusetts, and New York states. Although he start practicing law since 2003, but he formed his own law firm namely Shrayer Law Firm, LLC in 2015, In this law firm, he lead a group of efficient lawyers who provide legal services for internet law, business law, trademark law, patent law, real estate foreclosures and many other areas. To represent his services online, the launched his website by the end of 2015 and assign different SEO freelancers to promote his website. Later, in September 2016, he contacted Freelancers HUB via Upwork marketplace for full-fledged online promotion for organic search.

The main goal of his project is to get top page ranking for especially three kinds of keywords, get a natural growth of backlink profile and easily found in local search results.

Project Status & Remarks:

We start working on this project in September 2016 and it’s still on-going. We usually provide weekly off-site SEO work reports, monthly keyword rank tracking report and quarterly SEO performance overview report to the client.

As in last recent quarterly SEO performance overview report, we manage to show the improvement, the client convinced to continue working with us. We recently extended our contract for another three months to cover more target keywords.

What We Provided in Local SEO Services

As the niche is very much competitive and we found a lot of strong competitors even found in the local search, we invest our full time in keyword research, on page optimization and fixing on-site technical errors in September 2016.

As per the client’s requirement, we focus three kinds of keywords most i.e. general lawyer related keywords, business litigation plus breach of contract and internet law related keywords.

However, in our keyword research, we also find potential keywords for the other service areas like foreclosure properties, criminal litigation, loan modification etc. and optimize those pages accordingly. We also fix different types of on-site technical errors like page loading speed, 404 errors fixing by setting up 301 Redirection and optimizing canonical tags.

We also optimize the social media channels with target keywords, geolocation, target audience group and set up these channels in content syndication network for regular posting.

Once set up all above, we proceed for full-fledged off-site SEO campaign i.e. link building in October 2016.

Achievement through Search Engine Optimization Service

Our main Key Performance Index (KPI) for the project was to increase the website visitors, improve the overall web visibility that results higher percentage of organic search, keyword ranking, Google local search, and natural growth of backlinks.

We provided the client with quarterly SEO performance overview report to show the improvement. Few screenshots of the report are presented below for reference.

Google Analytic User Flow Report

To present the improvement of SEO performance, we compare the latest month (January 2017) with the previous month (December 2016). In this comparison graph and data from Google Analytic, we can observe the increase of Session by 7.70% and user increased by 11.24% in January 2017 compare to December 2016.

Google Analytic Organic Search Report

On the other hand, in Organic Search, we also notice an improved change in session by 26.44% and also new users flow increased by 20%. For local target market, this growth percentage by month to month is reasonably satisfactory in our point of view and our client also feels happy with the progress.

Hence, we must mention that most of the organic users come to the site from the cities in Florida state which indicates the site’s better web visibility in Google local search. In this section, we also notice increased referral traffic from the US local directory sites.

Keyword Ranking Report in Google US Search

We usually use Semrush position tracking tool to track the target keyword ranking for our all client’s project. As Semrush is the most reliable and complete SEO tool available in the market, we largely depend on Semrush (paid version) for local keyword rank tracking. Here is the screenshot from Semrush rank tracking tool of main keyword ranking position and published local business in Google for the Shrayer Law Firm in Florida, USA.

For Shrayer Law Firm, LLC, we focus on few general type keywords related to lawyer and attorney, some keywords related to his special service areas i.e. business litigation, breach of contract, internet law etc. and finally select total ten keywords for rank tracking. As shown in the rank tracking report screenshot, on Feb 01, 2017 four keywords rank on the top page of Google SERP, another four on the second page and two keywords are on top of the third page.

Natural Growth of Healthy Backlink Profile

From this graph, we notice the natural growth of backlink profile from Nov 2016. As we start our off-site SEO link building campaign since Oct 2016, the impact shows from November and the growth looks absolutely natural. As per graph, the site now gets backlinks from 60 plus different domains and 110 plus backlinks from different pages.

Here in this graph shows the composition of do-follow and no-follow backlinks. We always focus on creating the natural look backlink profile and so create no follow backlinks with the recommended ratio. Our backlinks are permanent and it also can be observed in the graph as “Lost Backlink” ratio is much less compare to the “New Backlinks”.

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To learn more details about the above completed project, free consultation for online marketing services or hire SEO Freelancers for white hat SEO link building services for keyword ranking, then please contact us or drop a note to us through below button.

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