Ecommerce SEO services to Outdoor Gear Marketplace Website

Project Details

Project Description:

Gear Trade is US-based used old gear buy and sale marketplace. It is a large eCommerce site with around 25k products listed on the site. Users have the ability to open up an account with Gear Trade, upload his/her product image, edit the description title and description and, also put a selling price. On the other hand, buyers can also open up an account with Gear Trade, and buy any suitable products from the platform.

The primarily required service by the client was to increase its overall web visibility for some target keywords by following through white hat SEO method.

Although the initial contract was for backlink building, but afterward the service area expanded to on page SEO and social media marketing.

White Hat SEO Services to Ecommerce Website

As the site is large eCommerce site and also due to its nature, my traditional two layer link building strategy will not have an impact on the site’s off-site SEO performance.

So, the first thing I’ve done is to identify the most potential keywords for the major categories and prepare suggestion for updating the title and Meta description of the category pages. After then, I started link building campaign following the two-layer format and anchoring the selected keywords and variations of them too.

Alongside the white hat SEO link building campaign, I also expand my service upon request to improve the on-page SEO performance. I suggested and implement an automated system to pull SEO title and meta description from the page content and advised the recommended length. Also, set up the site as a project to my paid SEO tool in Semrush to conduct SEO audit on a regular basis. Upon finding, I suggest and take necessary actions to fix those errors.

Current Status of the Project:

The project is still ongoing and currently providing services for On-page SEO, Off Page SEO and social media marketing.

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