ORT is one of the largest education and training organization in the world, operated in more than 60 countries. We work for LAORT which is actually Los Angeles-base Junior College offer different programs in Business, Healthcare, Technology and English subject. This College has been providing high quality vocational education and training for college students looking to develop their career paths..
We get this assignment via one of our Upwork-base client who is providing online marketing services to different business organizations and educational institutions in Los Angeles. The primary object of this project is to increase organic traffic via keyword ranking and also help to get a healthy back link profile that can help improving the overall search visibility.
The main target audience for the College was the students who are just complete their schooling. In fact, their parents are also the beast target audience. On the other hand, the college is targeting only the students who're staying in Los Angeles area.
To reach the potential audience within the specific Geo-location, we did an extensive keywords research and finalize a list of keywords with location name. We then proceed for optimizing the main pages with target keywords. Our primary target pages are the about page and program pages.
Once we complete the keyword research and on-page optimization, we proceed to off-site campaign through backlink building and social media marketing.
Due to limited budget, we're allowed to work very limited time i.e. only 20 hours a month. And we work on this project for seven months from February 2017 to August 2017.
As we have very limited time estimate, we maintain our link building campaign in a very selective way. We also use buffer app to schedule posts on social media platforms to reach the target audience.
Within seven months, we manage to get top page ranking for total 8 most targeted keywords and also help the site to gain a natural growth of backlink profile.
All the image reports extracted from the site's Google Analytic, Semrush and Ahref.
Shovon is a great freelancer and will provide high-quality work on-time and according to specifications given to him. Will definitely hire him for future work again!