How Do SEO And Adwords Work Together As An Effective Digital Marketing Strategy?

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SEO and PPC works together - explained by Freelancers HUB

You may have seen the terms Pay Per Click, SEO and AdWords together. This might make you think that they are one and the same? Well, the reality is that they are very different components that make up search engine marketing and can be employed together or separately, depending on your business and marketing goals. While the primary goal of SEO and AdWords is to get your site to the top of search results, they have an opposing path to it, especially when they are handled by SEO marketing professionals. We will quickly look at;

  • What Is Search Engine Optimization (SEO) ?
  • What is Google Adwords?
  • Make Both Google AdWords and SEO Work Together

What is Search Engine Optimization (SEO)?

Search engine optimization, or SEO, is the art of getting better rankings for the pages of your site, this does not involve Pay Per Click. You can do SEO by making certain areas of your page optimized so that search engines can read and define what your page is about. These elements include the use of the keyword you want to truly rank for and the terms in the following areas

  • Title of the page
  • Meta Description
  • Alternative text for pictures
  • The main part of the text

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By implementing an appropriate SEO, you will be better off in the organic search results displayed to the user. In order for your site to actually rank high, you should make sure that it is relevant, useful, easy to read and navigate. All these will come to play while an SEO marketing professional manages your site for you when your site gives the end user an excellent user experience, the search engines recognize it and bring the page to the SERP.

Once again, SEO is the strategy you use to get organic page 1 exposure for your business. This contrasts with pay-per-click AdWords, which shows users in relevant search results pages in a separate area above organic search results, it may sound strange, but this is the work of a certified AdWord Professional.

What Is Google Adwords PPC Marketing?

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Adwords is a Google-created payment service that allows you to promote your content to display in specific search queries. You can target keywords, including the products or services you offer, as well as your competitors. Your ad appears at the top of the page, just above the organic search results.

When a user clicks on your ad, it will be redirected to your website and you will be charged for that click (Pay Per Click). The cost per click varies depending on the competitiveness of the keyword you want to use, but certified AdWord Professional advice is needed to fix this correctly. For example, a broad keyword like “marketing agency” becomes much more expensive than a narrower keyword like "marketing agency in the United States." So, it is always recommended to appoint a professional for your PPC management services.

Google AdWords gives you an instant online presence to reach and attract marketing. It all depends on what your business goals are and which campaign is best for you.

SEO Or Google Adwords?

For best results, you should use both SEO and AdWords to position your website clearly in front of your target audience. If someone unfamiliar with your site sees your brand twice on the results page, they will be more likely to vote it. Only ensure it is done properly via a certified AdWord Professional or perhaps an SEO marketing professional.

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Make Sure Google Adwords and SEO Work Together

Many companies see AdWords vs. SEO as two completely separate entities and focus only on one after the other. What you may not know is that the information and data you receive from your AdWords account is often crucial to the SEO strategy, every SEO marketing professional understands this logic.

SEO is a complex process, and it is better if it is implemented in the long run and even with an SEO marketing professional advice. To get the most out of your SEO campaign, it's important to choose a good selection of keywords right from the start. This is where the AdWord data utility comes in, AdWord and SEO can always work for you, says a digital marketing expert.

When you run an AdWord campaign, you'll find a hidden treasure trove of valuable traffic-heavy keywords. These are the keywords that attract the audience and generate conversions. This keyword data from your AdWord campaign can be used for your SEO strategy. The best part is that AdWord campaigns are fast and instantly available when managed well by a certified AdWord Professional, so you can get a lot of data on effective keywords right away.

Here Are Some Examples In Which You Want To Use Google Adwords Or SEO.

With SEO, you need to earn trust through clicks on the website and backlinks that require more time and a continuous effort to keep that ranking. With AdWords, you do not need much effort. So, if you want to get traffic fast, AdWords is the best option.

  • In the long run, SEO is a more profitable strategy because it does not charge you by click.

  • AdWords can be activated immediately and the more money you spend, the more traffic you get.

  • With Adwords done by a certified AdWord Professional, you are guaranteed to see your website appear in the search results and can customize the message you want to display. 

  • No space is guaranteed, and you cannot customize what is displayed so easily with SEO.

In terms of cost, AdWords provides more security for the desired result, which is paid search traffic. You can assign a fixed budget, for example, to spend $ 2,000 on AdWords, an average cost per click of $4 assuming you can get 1000 clicks or visits to your website.

This is not the same for SEO, where it depends more on the effort of the provider. There are also other variables attributed to the Google Ranking algorithm, more than 200 factors. The wait is longer before SEO starts generating organic traffic for the target keywords, usually after a few months. In some cases, websites may not respond to SEO at all!

Keyword Data

Perhaps the greatest synergy between SEO and Google Adwords is the wealth of keywords that the Pay Per Click campaign can discover. Since Google no longer offers search keywords that bring organic traffic to the website, SEOs have reduced the visibility of potential keywords. Through the pay-per-click campaign, Adwords informs us about the search terms that users are searching to find your business. We can optimize our website for those keywords that we know are driving traffic.

Finally, with SEO and AdWords, you do not have to choose between both sides of a coin, and your best option is to use both. If your website appears on paid and organic lists, your credentials will actually increase significantly and traffic will increase also. They become even more effective when employed in a coordinated search approach.

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About the Author

Shovon Joarder is a Freelance Digital Marketing Manager who helps business and blog website owners to get maximum exposure over online in organic search results through Search Engine Optimization, reach highly targeted audience and customers through Pay Per Click advertising and Social Media Marketing.

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