In today’s fast-paced digital world, businesses constantly seek new ways to enhance their online presence and connect with customers. High-quality copywriting is one of the most crucial aspects of any successful online marketing strategy. But with so many demands on their time, many business owners need help finding the time and resources to craft compelling copy that resonates with their audience. That’s where AI writing tools come in.
What are AI writing tools, you might ask? These powerful software applications leverage the latest advancements in AI and natural language processing to generate high-quality, engaging content with minimal input from human writers.
In this blog post, we’ll look at the best free AI copywriting tools available in 2023, so you can create powerful, compelling marketing copy that captures your audience’s attention and drives conversions.
What is an AI Copywriting Tool?
An AI copywriting tool is a software application that uses artificial intelligence (AI) and natural language processing (NLP) to generate high-quality, compelling written content. These tools can analyze data, understand the context and intent of the content, and produce output optimized for a specific purpose, such as marketing or advertising.
AI copywriting tools can generate headlines, product descriptions, social media posts, email marketing content, and more. They are designed to help businesses save time and resources by automating the copywriting process and producing optimized content for engagement and conversion. With the help of AI copywriting tools, companies can create compelling marketing copy that resonates with their target audience and drives business growth.
Importance of Copywriting for Businesses
Copywriting is an essential aspect of any successful business marketing strategy. It involves crafting written content that effectively communicates the value proposition of a product or service to the target audience. Good copywriting is about writing well-crafted sentences, understanding the audience’s needs and motivations, and tailoring the message to address them.
The importance of copywriting for businesses cannot be overstated. Here are a few reasons why:
- First impressions matter: In today’s fast-paced digital world, businesses have only a few seconds to capture their audience’s attention. As a result, the right words can make a big difference in a potential customer’s first impression of a business.
- Differentiation: Good copywriting can help businesses differentiate themselves from their competitors by showcasing their unique value proposition in a way that resonates with the target audience.
- Conversion: Copywriting can be a crucial driver of conversion rates. A well-crafted copy can effectively communicate a product’s or service’s benefits, build trust with the audience, and persuade them to take action.
- Brand building: Copywriting can help businesses build their brand by creating a consistent tone and message across all marketing channels. Consistent branding can help businesses establish a strong identity and increase brand recognition.
Benefits of Using AI Copywriting Tools
1. AI is Cheaper than Hiring a Human Copywriter
Thanks to ai copywriting tools, you won’t need to outsource copywriters anymore. Sounds exciting right? Mainly for small business owners who just don’t want to spend a portion of their budget to hire a copywriter.
That’s where AI copywriting tools come in. These powerful tools can help you generate high-quality content at a fraction of the cost of hiring a human copywriter. As a result, you can create engaging blog posts, social media content, email newsletters, and more without breaking the bank.
But don’t be fooled by the low cost – AI copywriting tools are incredibly effective. If used correctly, free tools like ChatGPT can produce much more efficient web copy than a human copywriter. As a result, you can rest assured that your content will be high-quality, engaging, and effective at achieving your marketing goals.
2. Accuracy at its Best
One of the most impressive benefits of using AI copywriting tools is the accuracy they provide. With AI, you can be confident that your content is error-free and of the highest quality.
AI copywriting tools use advanced natural language processing algorithms to analyze data, understand the context of your content, and generate accurate and compelling copy. These tools can also help you avoid common writing mistakes, such as spelling errors, grammatical errors, and inconsistencies in tone and style.
In addition, AI copywriting tools can help you achieve greater accuracy by generating content tailored to your target audience. AI can generate content that resonates with your audience and drives engagement by analyzing data about your audience’s preferences, interests, and behavior.
With AI copywriting tools, you can trust that your content will be accurate, effective, and tailored to your audience’s needs. Whether creating blog posts, social media content, or email newsletters, AI can help you achieve the level of accuracy you need to succeed in today’s competitive digital landscape.
3. Re-purpose Old Content
Do you have a backlog of old content you’d like to re-purpose to reach new audiences? If so, AI copywriting tools can help you breathe new life into your existing content and extend its reach.
AI copywriting tools can analyze your content and identify the most important themes, keywords, and topics. They can then generate new content based on these insights, creating fresh, engaging content optimized for your target audience.
This means you can take your old blog posts, social media updates, or email newsletters and turn them into a range of new content formats, such as videos, infographics, and podcasts. You can also create content in different languages or for different regions, helping you reach new audiences and expand your reach.
Re-purposing old content is a great way to save time and money and allows you to make the most of your existing assets. Using AI copywriting tools to create fresh and engaging content, you can increase your online visibility, engage your audience, and drive more traffic to your website.
4. No More Writer’s Block Again!
Do you struggle with writer’s block and find it challenging to develop fresh content ideas? If so, you’re not alone. Writer’s block can be a significant hurdle for content creators, leading to delays in content production and missed deadlines.
AI copywriting tools can help you overcome writer’s block by generating content ideas and suggestions based on your target audience’s interests and preferences. These tools use advanced algorithms to analyze data and identify trending topics and keywords relevant to your brand or industry.
In addition, AI copywriting tools can help you write more efficiently and quickly by providing relevant information and insights. For example, these tools can suggest headlines, subheadings, and other elements that you can use to structure your content, allowing you to focus on writing high-quality copy without getting bogged down in the details.
Using AI copywriting tools, you can eliminate writer’s block and produce high-quality content that engages your audience and drives traffic to your website. As a result, you can save time and energy, allowing you to focus on other essential aspects of your business. So say goodbye to writer’s block and hello to a more productive, efficient, and successful content creation process!
5. Less Stress about Deadlines
Deadlines can be a significant source of stress for content creators, especially when juggling multiple projects or working on tight timelines. However, AI copywriting tools can help you reduce this stress by streamlining your content creation process and ensuring you meet your deadlines.
With AI copywriting tools, you can generate high-quality content quickly and efficiently. These tools can analyze data, identify relevant keywords and themes, and develop content tailored to your target audience’s needs and preferences. This means that you can produce content faster without sacrificing quality or accuracy.
In addition, AI copywriting tools can help you manage your time more effectively by automating repetitive tasks and allowing you to focus on more critical aspects of your content creation process. For example, you can set up templates, customize workflows, and use advanced editing and proofreading features to streamline your content creation process and ensure you meet your deadlines.
Criteria for Selecting the Best Free AI Copywriting Tool
Several measures must be considered when choosing the best free AI copywriting tool. Here are some of the most important ones:
- Ease of use: The tool should be easy to use, even for those who are not tech-savvy. It should have a user-friendly interface that allows you to create content quickly and easily.
- Customization options: The tool should offer customization options that allow you to tailor the content to your needs. This includes customizing the content’s tone, style, and format.
- Quality of output: The tool should produce high-quality content that is grammatically correct, error-free, and engaging to read. The content should also be original and not plagiarized from other sources.
- Range of supported languages: The tool should support a wide range of languages, allowing you to create content in multiple languages to reach a global audience.
- Additional features: The tool should offer other features that enhance content creation, such as keyword analysis, topic generation, and content optimization.
Top 5 Best Free AI Copywriting Tools in 2023
Are AI copywriting tools free? Yes, they are, and here 5 brilliant ones:
ChatGPT is a large language model based on the GPT-3.5 architecture trained by OpenAI. It is designed to understand and generate human-like text. It has been trained on a massive dataset of diverse language data, allowing me to create high-quality responses to various prompts and questions.
As an AI language model, ChatGPT’s primary function is to understand natural language and generate coherent and contextually relevant responses. It can perform a variety of tasks, including:
- answering questions
- generating text
- providing suggestions and recommendations
One of the best abilities of the tool is that it is continually improving, as it is constantly learning and adapting to new language data and use cases.
One of its strengths is its ability to understand and use natural language. It can recognize and analyze syntax, grammar, and contextual clues to generate human-like responses. It also can generate text in various styles and tones, depending on the intended use case or audience.
In addition to its language generation capabilities, it also has a range of features and functions that make me useful for various applications. For example, it can summarize text, translate between languages, analyze sentiment, and generate content outlines, among other things.
Rytr is a popular choice among copywriters, entrepreneurs, and marketers, with over four million users from some of the world’s leading brands. In addition, freelancers widely regard it as the best free AI writing tool available, with its ease of use and affordability being key selling points.
Rytr’s advanced language AI generates relevant and unique content across various industries, supporting over 30 languages. Additionally, Rytr uses established copywriting formulas such as PAS and AIDA, which results in high-quality output that often requires minimal editing.
Users can also rest assured that their content is unique, thanks to Rytr’s built-in plagiarism detector. Overall, Rytr is a powerful and versatile tool that enables businesses and individuals to generate high-quality content quickly and easily.
Copy AI, founded in 2020 by Chris Lu and Paul Yacoubian, is an AI-assisted copywriting tool that provides access to over 90 different content types. Since its launch, Copy AI has grown both in terms of its user base and staff. The platform has over seven million members, including copywriters, marketers, freelancers, marketing agencies, and other businesses, and has worked with well-known organizations such as eBay, Zoho, and Nestle.
One of Copy AI’s key features is “Chat by Copy.ai,” an intelligent alternative to ChatGPT that can extract factual and accurate content from Google results. This writing tool can be used for various tasks, including website copy, social media content, digital ad copy, blog posts, eCommerce copy, and sales copy. Like its competitors, Copy AI uses advanced AI language models to help users generate high-quality, engaging content and boost creativity.
Simplified is a powerful AI-driven content writing tool that can help users improve the quality of their long-form content. With this free AI writer, users can easily create inspiring essays, blog posts, articles, and books for over 50 use cases. The tool also comes with a content rewriter that can quickly replace the old text with fresh, more engaging copy and allows users to choose from over ten different writing tones, from formal to conversational to humorous.
What makes Simplified stand out from other AI assistants is its versatility. It’s not just a writing tool; it can also be used for graphic design, video editing, animation, and social media publishing, all for free! In addition, the platform offers a vast library of beautiful, editable design templates, visual assets, images, and videos, making it an ideal solution for those with little to no design experience.
Another advantage of Simplified is how quickly it can resize content and graphics. In addition, users can easily edit their templates by adding photos, applying filters, and adjusting the hue, saturation, and brightness. With these features, Simplified is an excellent tool for businesses and individuals who must create high-quality content quickly and efficiently.
Writecream is a unique AI writing tool that stands out from similar tools due to its support for mobile devices. It offers a free-forever plan that enables users to generate AI-generated text through its app, available for download on iOS and Android platforms.
In addition to text generation, Writecream also offers the ability to create voiceovers for videos, podcasts, and even AI-generated art without needing a premium plan. This versatility makes Writecream an excellent choice for content creators and marketers who want to create a variety of content formats using AI technology.
One of the most impressive features of Writecream is its ChatGenie function, which is its version of ChatGPT. This allows users to converse with the AI, powered by Google search, which provides the most accurate and up-to-date responses. In addition, this feature provides an interactive way for users to generate text and get instant feedback on their content ideas.
Comparison of the Top 5 AI Copywriting Tools
|Tools||Free Plan||Premium Plan|
|ChatGPT||Unlimited word limitAvailable when demand is lowStandard response speedRegular model updates||ChatGPT Plus ($20/mo)|
Unlimited word limitAvailable even when demand is highFaster response speedPriority access to new features
|Rytr||5,000 Characters/Month30+ TemplatesPlagiarism Checker30+ Languages||Unlimited ($29/mo)|
Unlimited characters30+ languagesUpto 100 images with AIDedicated account managerPriority email & chat support
Upto 100,000 characters30+ languagesUpto 20 images with AI
|Copy.ai||2,000 Words/Month90+ Tools29+ Languages||Pro ($49/mo)|
Unlimited words90+ copywriting toolsUnlimited projectsBlog Wizard toolUp to 5 user seats25+ languagesPriority email support
|Simplified||3,000 Words/MonthLong-form & Short-form Content||Small Team ($24/mo)Everything Free Forever offers, and:|
25,000 AI words per monthAdd media on the rich text editor for publish-ready textsWrite full blogs and articles, or write texts from simple commandsIntegrated Grammarly for perfect spelling and grammar
Everything Small Team offers, and:
50,000 AI words per monthSave time with advanced commands for text rewriting and expandingGenerate content and share directly on WordPress and social mediaInvite guest editors to collaborate on specific documentsGuarantee originality with integrated plagiarism checker
Everything Business offers, and:
250,000 AI words per monthScale content-writing for multiple brands and accountsGenerate specific documents for clients, projects and departments and keep them in separate teams and folders.Create content 3x faster with optimized AI templates for social media, video scripts and productCollaborate in real-time with team members on documents and create team folders
|Writecream||20 CreditsGenerate limited words per monthAccess to limited toolsEmail Support||Unlimited Plan ($18/mo)|
Unlimited CreditsGenerate UNLIMITED words per monthAccess to all of our toolsPriority email & chat Support
In summary, AI copywriting tools are becoming increasingly popular due to their cost-effectiveness, accuracy, and ability to repurpose old content. Among the top 5 free AI copywriting tools in 2023, ChatGPT stands out for its versatility and ease of use.
It is appealing because you can generate unlimited content without worrying about character limits. Moreover, despite being free, the quality of the content it produces is exceptional.
Other recommended tools include Rytr, Copyai, Simplified, and Writecream, each with unique features and capabilities. Businesses and marketers who want to enhance their copywriting should consider trying out these tools to save time, reduce stress, and improve the quality of their content.
While AI copywriting tools cannot replace human creativity entirely, they can significantly assist the writing process, making it more efficient and effective. Therefore, embracing AI technology in content creation is essential to remain competitive in today’s digital age.