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Glen H. Shrayer is one of the most renowned practicing lawyer in the Florida state. He is based in Fort Lauderdale, Florida. However, he also practice in other state's Federal courts i.e. Massachusetts, New York and Michigan. He led a group of efficient lawyers under the banner of Shrayer Law, LLC and mainly offer specialized services for business litigation, internet law and patent law.
This site was also new when we took up the project in hand. However, before hiring our services, the client assign the SEO tasks to other freelancers. Unfortunately, the freelancers neither provide him any record data for verification nor did the local citation building with unique NAP.
After we get the assignment,w e did an extensive research on the market and the competitors. The niche is pretty competitive as there are many other well-known law firm present in the market.
We did the keyword research and focus on log tail keywords to optimize the Home page and other main service pages before we proceed for off-site SEO marketing.
As the niche is much competitive, we put special focus on local citation building. However, we face difficulty with the existing listed business with incorrect NAP. So, we also use a paid tool to fix the errors and build new citation with major local US and lawyer's directories.
We also did paid marketing on social media platforms alongside off-site SEO marketing especially on LinkedIn to introduce the firm among the most targeted community. This help the site with brand image building and also help getting a healthy backlink profile.
We run our campaign for two and half months for the project and manage to bring average success. Although we manage to get top page ranking for four most targeted keywords, but the the main challenge we were facing due to incorrect NAP information published on many local directories. Due to this reason, the keyword ranking was not moved as we expected from the combined effort of organic and paid marketing.
Shovon is very diligent and committed. He always knew the details about my project, as opposed to other freelancers where it was just a job. My Google ranks continue to rise due to his off-site SEO.