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Gift of Life Adoption is a Florida-based child adoption agency in the United States. They offer services to both adoptive families to find children, new born babies and toddlers for adoption and also help mothers to find adoptive parents who are willing to give their babies up for adoption. Besides, the agency also help both adoptive families and birth mothers with legal services and also offer financial assistance.
Although the website was launched on September 2011 which is pretty earlier since we took up the project in hand, but it was struggling with getting good organic visitors and keyword ranking. This was not our direct client as another Florida-based Digital Marketing Agency namely Sunrise Pro Websites hired us to help the website. So, we are also in limitation with direct communication with the website owner.
The site owner use to publish blog posts on a regular basis and the site has more than 200 pages and posts on the site. We did keyword research and optimize all the pages for the site with prior approval from our direct client.
During our six month long service period to this project, we gradually optimize all the pages and posts to make them SEO friendly. We also optimize the pages with target keywords so that search engine can recognize the pages and posts for the most target keywords.
Besides on page optimization, we also provide off-site SEO marketing i.e. link building & content marketing, social media marketing and PPC campaign management.
As we get the complete support from our client, we made a real difference for this project. During our service period, we help the website get top three ranking for 17 most valuable target keywords, 67 keywords on top ten position and also 86 keywords on top twenty Position on Google local SERP.
According to Google Analytic data, we help the site get 61.85% higher organic traffic compare to previous six month period and help the website regain the backlink profile.
Very easy to work with, regular communication, very conscientious - highly recommended!