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Shower Filter Store is a family owneed business operated under "Newmarket Naturals" which is the registered business name in the USA. This business family is involved in Shower and drinking water filtration business for more than 30 years. However, they start selling their products through online store i.e. Shower Filter Store since 2009.
At the beginning, they completely rely on PPC marketing through Google AdWords and thei organic search campaign starts with us in 2016.
The website is on 3-d Cart platform and with limited scope of customization and also SEO optimization. There are total 88 products available on their site when we first take the the project in hand in January 2016.
Their main target market was all over the USA and their second target market was Canada.
Besides the 88 product pages, there are around 40 more page and posts are there on the site. We did an extensive keyword research, finalize 3 keywords per page for optimization.
After optimizing the whole website, we also use the same keywords to optimize their social media channels, YouTube videos and web 2.0 properties created for off-site SEO marketing.
We also did keyword research for Google AdWord PPC campaign. We set up the campaign and manage the campaign alongside organic SEO marketing.
We worked on this project for more than a year. We use to prepare quarterly report comparing the performance with the previous period to measure the improvement. The attached images are extracted from the last quarterly report we presented to the client. Here, we must mention that, we never observe any negative trend in organic traffic and keyword ranking during our service period to the project.
Shohani is a pleasure to work with, his communication skills are top notch! I'm sure we'll have reason to hire him again in the near future as he's an asset to any team.