Cyber security is a critical issue for businesses of all sizes. As a business owner, it’s essential to understand the difference between digital marketing vs cyber security and how they work simultaneously to strengthen your business.
As a digital marketing service agency, FreelancersHub focuses more on your satisfaction by offering you the most suitable digital marketing strategy while keeping your business safe from any cyber attack.
Whether you are looking for the most effective marketing strategy or the most full-proof business security solutions, we are there to offer you guidance. However, before we have the initial conversation, let’s look at the correlation between digital marketing and cyber security.
Digital Marketing vs Cyber Security: How Do They Work Together?
An excellent digital marketing strategy is essential for business growth, but you also have to consider the security of your entire marketing campaign. Neglecting this aspect can cause privacy risks for both you and your customers.
The correlation is evident when it comes to digital marketing and cyber security. Cybersecurity measures must be in place to protect your business from any cyber attack.
A cybersecurity strategy can protect your brand and website from malware, cross-site scripting, SQL injection attacks, Denial-of-Service attacks, and password cracking.
Cybersecurity is everyone’s responsibility. If a breach happened in your company’s sensitive data or your servers were attacked, claiming ignorance will not resolve things.
Cybersecurity is an integral part of digital marketing. There are many ways in which cybersecurity can be compromised, and businesses need to be aware of these risks to protect themselves.
Common Cyber Security Threats for Digital Marketing and their Solutions
Here are some common aspects of digital marketing where cybersecurity might be an issue and how you can protect your business against them: protecting user data, preventing online frauds and scams, monitoring web traffic for malicious activity, and using strong passwords.
Malware
Malware can collect passwords and keystrokes, ransomware encrypts data, and a ransom must be paid to have the data restored. Your marketing teams need to be smart about what they click on and add antivirus extensions on all their work software.
Email is still one of the most dangerous ways to communicate with your customers. Hackers are constantly looking for vulnerabilities in email systems, and 91% of hacks start with an email.
One threat to email security is that data could be sent in an insecure format, meaning it’s not encrypted. Here are a few simple encryption strategies marketers can use to help protect their data.
One of the biggest threats to your business is phishing. Marketing teams are often the target of hackers because they can interact with customers – or, sometimes, hackers posing as customers. By teaching your team how to recognize phishing emails, you can reduce the chances of a successful cyberattack.
Social Media
Hackers love to target social media accounts because they can cause a lot of damage. They can steal personal information, but they also can hijack accounts and post offensive material until you pay them to stop.
Using a password manager is essential for marketing teams to keep authentication credentials secure and unique.
Educate your team about the dangers of unsolicited social media messages. Just as hackers rely on emails to scam you into sharing sensitive information, they may also use Facebook and Instagram to attack your systems.
WordPress
WordPress is a popular platform for digital marketers, but it doesn’t have its entry on this list.
WordPress continues to be a popular CMS, and as such, related vulnerabilities continue to surface.
One of the best ways to keep your WordPress account secure is to update it regularly. You will ensure that you receive timely security patches by enabling automatic updates. Additionally, review the plugins and extensions you periodically use to stay safe from hackers.
Plugins that are no longer supported can be a significant security risk for organizations, so it’s good to delete them and find an alternative. It’s also best to delete any plugins, themes, or extensions you no longer use.
Domain
Domain-level security flaws can lead to Cross-Site Scripting (XSS), SQL injection, and DDoS attacks. If your website has multiple users, these dangers are amplified.
Since you’re not a cybersecurity expert, ask your IT staff for help monitoring and protecting your domain. Place protective measures across all the websites you own to keep yourself safe.
Digital Marketing vs Cyber Security: Which Is Better for Your Business?
A website’s digital security is key to protecting it from cyber-attacks. Poorly configured or unprotected websites can be easy targets for criminals.
Web security
Website security is essential to protect your users and keep them safe. If your website is hacked or compromised, you will need to take steps to secure it and protect your users’ data.
A hacker can steal sensitive data, customers’ credit card information, and more from your website if they get hold of it. You can do things to protect your website, such as password protecting certain areas.
Data protection
Digital marketers also work on websites where you are accustomed to using third-party payment services such as PayPal.
Cybercriminals are always looking for ways to get customers’ payment information and credit card details by inserting malware.
To ensure your website is secure and that your customers are protected, make sure it is HTTPS-enabled and enable two-factor authentication.
Conclusion
As a business owner, it’s essential to understand the difference between digital marketing vs cyber security. If you’re not sure which one is best for your business, contact FreelancersHub today for a consultation.
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