Today online marketing has grown an increasingly important phenomenon of
every firm’s marketing mix. Social Media Marketing now becomes a more
important tool to reach your target audience and building brand image
for your business.
PR stands for public relations and it involves the work with which how people see a company or brand and organization. Let me make it further clear with an example. When a person of an organization is caught red handed by people on social media, it’s called bad public relations.
SMM stands for social media marketing and it revolves around everything done online to promote a brand. In other words, social media marketing is a form of marketing but on social media and social networking websites to ensure maximum exposure of the business or product to its target users and using content to engage more people that may turn into customers.