Backlinks are still one of the three major core factors of the ranking algorithm. But, with time passes away, the tradition changes a lot. Now link acquisition through content marketing brings the best value and that's what we do.
Since last 7-8 years, search algorithm changed a lot, but still, now backlinks are one of the three major core algorithms of search engines to determine the website ranking. During the last few years, some major updates have been released to fight the unethical practice of link building. Among them, Penguin update is the major one.
It’s for sure that search giants make things much difficult to build links, but in our point of view, it was much needed! People, who play a fair game, always stay safe and they’re always in the game. As we practice white hat methods and strictly follow Webmaster Guideline in every aspect of our link building methods, we never felt any heat from the algorithm updates.
Nowadays, it can be said that building links means building community and building relationships. It’s not much difficult though, the only factor is “Time”. We build our three strategies for link acquisition through content marketing which we’re going to share below. It’s not the detail, but a small overview.
This is the strategy which we use to follow at the initial stage of our link building campaign. This technique allows us to create many content-based backlinks on which we have a complete control. Few of the methods under this strategy are as follow;
Every online platform has the own community. Few have the largest community and some are comparatively less. Instance, different blogging platforms like Blogger, WordPress, Tumblr etc. has a vast audience.
In this strategy, we use to create multiple microblogs, create relevant contents for our client’s niche and publish them on a regular basis. Of course, all the contents are well researched and specially written for the human readers. We use to follow closely relevant blog owners on these platforms and like & share their contents with the aim to build a relationship.
With the time passes by, when we manage to create an understanding with them, then we insist them to publish posts on their blog about our client’s business and recommend our client’s site in their posts.
We not only create backlinks for our clients’ site in our posts but also insist other bloggers build links for our client’s business. From our previous experience, we observe that, after running a full-fledged 3-month long campaign on these kinds of web2.0 blogging community, we manage to gather many authority backlinks for our client’s website.
We use to create well-researched and high-quality contents and publish on many different high Domain Authority article directories. These directories also have niche-specific communities and we try to engage with them by commenting and sharing their posts. Naturally, they also respond with the same. All these activities not only create backlinks for our clients’ site but also create a group of enthusiasts’ writers who refer each other’s business website in their own posts.
On the other hand, we also use to create Press Release for our client’s business, publish on many different high Domain Authority press release sites and distribute them to many other news sites. This activity not only creates backlinks but also help to build the brand image for our client’s business.
Like the above, we also create or join many different online communities and share contents which are solely created for our client’s offsite SEO marketing. Instance, video creation and sharing on YouTube, Vimeo, Vine, Dailymotion or PowerPoint presentation creation and sharing on SlideShare, Slideboom etc.
This is the advanced level of our content marketing and link acquisition strategy that involves a lot of time for research, collecting leads and launch complete email marketing. We follow this strategy for our selected clients who use to maintain a regular blog on their site and also subscribe for our higher service package.
Link acquisition through content marketing is not actually a rocket science to understand, but the fact is, it takes a lot of time and effort to execute all strategic plans. We know that it is not possible for most of the small business or startup business owners to invest time and allocate a huge amount of budget for few consecutive months. That’s the reason why we develop a list of works and prepare a package which is particularly affordable to most of them. Besides we also offer customized SEO service package in case if the pre-designed packages cost seems high to any of our potential customers. All just we want you to drop a line to us and set an appointment for discussing your project requirement.
PR writing for announcing any important events and distribute them over 300+ news sites.
Combination of all kinds of digital marketing services provided on hourly basis.
Mixed strategy of SEO, SMM, PPC, PR and content marketing helps building brand image.
Very easy to work with, regular communication, very conscientious - highly recommended!
Took my website and caused it to convert highly on a couple of regional keywords.