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Backlinks are still one of the three major core factors of the ranking algorithm. But, with time passes away, the tradition changes a lot. Now link acquisition through content marketing brings the best value and that's what we do.
Off-site or Off-page search engine optimization is all about the actions taken by website owners or SEO experts to impact or improve the ranking of websites in search engines. It also includes several practices to improve the reliability, trustworthiness and user experience who visit the website.It’s also inevitable to understand why and when off-site SEO matters? It comes after on-page optimization. The search engines are making regular changes to the factors that impact ranking of the websites and in order to stay on top, off-page SEO plays a great role. Google is the most popular and widely used search engine with others like Bing, Yahoo etc. Search Engine Ranking Factor study found out that off-site SEO carries 50% weight when it comes to impacting ranking of a website.
There is always a deep relationship with business and its customers. People who want more exposure of their brand and build relationships with their customers, content marketing helps in this regard. With authentic, reliable and worth reading content a brand stays atop and is distinguished from the competitors.
your brand gets more exposure and more conversions. 78% customers believe companies or brands should use articles instead of ads to raise brand awareness while 70% consumers find such brands reliable who use regular content for online marketing.
One of the best benefits of content marketing is that it helps improve the reputation of your brand for online consumers and visitors. In today’s world of internet, most of the purchases are made online and customers don’t prefer going shopping. With help of great, genuine and engaging content, a brand can easily improve the brand reputation, gain more visitors and increase conversions for better business growth.
For an effective content marketing strategy, the bloggers and SEO experts stay connected with the latest content marketing trends and approaches. There are continuous changes to how the search engines work, what changes the search engines introduce to cater growing needs for better ranking. Relationship building is an important approach for content marketing. In this approach, you search for other relevant authority sites where you can get your content published and in return the sites offer backlinks within the content. More backlinks on quality and high ranked websites lead to better ranking and improvement of website performance.
To achieve content marketing, two types of content marketing strategies are used:
This strategy is useful for the new sites. When a site is developed and it gets ready for users, the site needs SEO and for a new site there is always a different approach. You can’t apply the old and outdated techniques for a new site that should be treated with great care. With this strategy, the following goals are achieved.
Professional SEO freelancers and experts work to build a base of healthy backlink profile for the website. Without healthy and top website backlinks, the site can never be ranked on top. For this, it’s really important to outreach and find the websites where you can get healthy backlinks
Once the experts get a list of websites where content with backlinks will be published, access is requested to post and publish content. With regular and weekly content posting, the sites start getting a domain authority and appears in search results. This is a long process and takes 4-6 months for a site to rank against certain keywords.
And lastly, the experts make sure these backlinks and healthy links stay on the website. In case, the links are removed or the page is dead, it affects site in negative manners. For that reason, only best and top rated websites are chosen where the content stays for long and doesn’t impact website in negative ways.
With web 2.0 the bloggers can create website pages with unique URLs. These sites include Social Bookmarking sites, Social Media Platforms, and Video Sharing. Web 2.0 provides page owners with sharing, grouping, and networking facilities. In the past, creating a website required an enormous amount of HTML expertise and expensive design software. A Huge amount of times and effort were exerted. Today, web 2.0 has made it a whole lot easier for people to create web pages.There are a number of web 2.0 platforms with huge traffic and the examples include wordpress.com, blogger.com, tumblr.com, Twitter.com and many others. Content and post are shared on these platforms and community platforms of these pages. With this, the sites gets more backlinks and social sharing. The increased social sharing refers to better search ranking.
Everyone is familiar with guest posting and article submission is the similar thing. Article submission refers to writing the relevant content and article about your online business and adding to the popular submission directories. With article submission, a number of benefits are achieved. Most of the significant benefits are advertising of your business on the internet, marketing and publicity of the business and raising awareness of what your business is actually about.
Press release refers to any instant news that the company shares about any new products, changes in their business, promotions and other important matters. It must be understood that press release submission is an integral part of SEO and content marketing. With press release, the business aims to boost website ranking and raise further awareness about the business and target the specific audience who may be interested in the news.
Listing your business on authority websites is really a great idea if you want to improve the ranking of your websites. Business listing helps more users reach the particular product and company website. It works for all search engines including Google and Yahoo. The format of business listing should be same on all sites.
This part of the strategy works pretty well for local SEO. Let me put it in simple words. Certain websites work for local clients so they want to target only the local users in a particular country or area. And for local SEO strategy, any combination of your company name, phone number, address, zip or postal code, and website address are added for improving local search results.
The SEO experts and strategists understand what sites are good for directory submission and how to find such websites. A team of link builders works and finds all the websites with high authority and content is submitted to these sites for publishing. When the content goes live, it automatically impacts the website ranking against certain keywords in positive manners.
Just like other methods, business profile creation is meant to gain more exposure and improve business publicity. This is a link building technique in which business or website profiles are created on different platforms including social sites and other websites that allow users register their business or website. The purpose is to stand distinguished and reach the target users with presence on every link building platform.
There are a number of particular websites that only accept videos. The SEO strategists find out such websites, create video about their business and submit to such websites. This may be social networking site or any other website that may provide more exposure to the business or websites.
Every effective technique is utilized when it comes to a great link building approach and PowerPoint presentation creation and submission on relevant websites or platform is one of these methods. This may be informative or may include business details, information, products and other necessary information.
Other methods discussed above don’t take too much time. eBooks for link building are somehow different. It takes a lot of time to create a single eBook that is not only expensive but hectic as well. However, it works for website rank improving and eBooks are written and submitted to relevant websites where users can download and read on screen.
All the best SEO strategies include social bookmarking in their hands. This is important because social bookmarking sites are the quality backlink in the eyes of search engines. And these quality backlinks allow the website owners/bloggers increase website traffic and improve Google Page Rank.
Social sharing is effective for website traffic. However, it works for certain sites. There are different kinds of websites like news sites, business sites, product sites and entertainment and others. When the content is engaging and attracts more people, it’s effective on social sites. The links or content is shared through social media accounts and it brings the users on the website. It ultimately improves website ranking in eyes of search engines.
It’s an important of a great SEO strategy. The blog comments are helpful in relation building. This is useful in many ways like to interact with bloggers, readers, share information about your website or business and recommend the users to visit your website for better services or products and this strategy really works.
This is another method to communicate with users or consumers through messages or public posts. This is done on the relevant forums for a certain product. The posting can be done in an old thread or by creating a new post. This helps in getting quality inbound links to a website.
Guest posting on other websites with high ranking is nothing new. The practice is use for a long time and has been effective since its inception. There are a good number of benefits associated with guest blogging or guest posting on high authority sites. According to experts, guest blogging is the best digital marketing strategy anyone can invest in. It helps in getting instant exposure to target traffic, expanding personal network, increases social media shares, build and grow social media followers, improve the website ranking and authority, grow brand awareness and get useful feedback from the community.
We have talked about the two link format strategy for link building and that was for the websites who are not ranked well or popular in search engines. Websites which are already online for pretty long time and already have some authority over online actually needs a totally different strategy. How the advanced level strategy is used for the websites that already have healthy backlink profile and search engine presence?
With help of this strategy, high quality backlinks are obtained from high authority websites. This method has been in use for a long time and every SEO experts and professional digital marketing managers makes use of this approach when it comes to keeping up the good ranking and maintaining it for long time. Here below are the further details about what’s done in the advanced level link building strategy.
This is the first step when it comes to using the advanced level link building strategy. We know there are millions of websites in the world. Many are the people who have similar websites or business. Link prospecting is all about finding out such bloggers, websites and blogs with relevance to our business.
Once we find such people and websites or forums, we prepare a list of all these relevant websites and bloggers. A complete list is prepared with respect to certain standards like authority of the website, how popular of famous the blogger is and what kind of content they accept. In the last step, all these forums, websites and bloggers are outreached to acquire quality backlinks.
Link prospecting was actually the base of blogger outreach. As mentioned earlier, there are thousands of websites and bloggers who are doing the similar work in the similar business. This section refers to reaching to all these forums and blogs with similar niche.
A team of link builders prepares emails or kinds of messages to contact these forums and websites. It’s a very hectic phase to interact with every website and blogger. Most of them are rude enough to respond while others don’t just want to provide backlinks. However, it all depends on the person contacting these sites and people that how they convince them for content acceptance.
Once the forum/website give a go ahead, a pitch is sent to them. The pitch contains a summary or information in brief about article/content type, title, bio of the author and once the forums approves, a detailed post or content is sent to them that they publish on their sites and offer backlinks in return.
It often happens on many websites that content is not available or can’t be reached. The bloggers or forums delete outdated content and it affects the backlinks in that content. This is the job of SEO experts to find out all such posts and reaching out to the webmasters to request them to replace those backlinks with new and fresh content on their site.
This technique is used only for advanced level link building. This may seem difficult but it requires you to be best at creating engaging content. This is how the technique works. First you research trends, areas and topics that best cover your business or niche. In 2nd step, more engaging and better content is created with a twist. The last step is to outreach those people who have published similar content and send them your content to earn a backlink in return.The technique works pretty well and there are multiple reasons for that. There is always a high demand for better content in any niche and the forums always look to acquire such content. Furthermore, this kind of content reaches the prime audience who may be easy to bring on your website and turn them into customers. Last but not the least, such websites offer high quality backlinks that play a significant role in increasing your website ranking in search engines.
PR writing for announcing any important events and distribute them over 300+ news sites.
Combination of all kinds of digital marketing services provided on hourly basis.
Mixed strategy of SEO, SMM, PPC, PR and content marketing helps building brand image.
Very easy to work with, regular communication, very conscientious - highly recommended!
Took my website and caused it to convert highly on a couple of regional keywords.