What is SEO?
SEO stands for Search Engine Optimization and SEO is the factor responsible for a site’s ranking in search engine. SEO can be defined in many ways but we are putting a fine and simple definition here.
According to search engine optimization companies and another reliable local SEO company, SEO is a digital marketing strategy that focuses on improving a site’s visibility in the organic search results as well as increase the quantity and quality of traffic to the website.
In short, SEO is a sort of marketing work done digitally to improve the images of the website, make it rank faster in the search engine, improve the quality of traffic, attract more users to the site and the ultimate purpose of all this is to increase sales or services, for a business.
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How Does SEO Work?
When it comes to how SEO works, it is a complex and detailed process – search engine optimization companies emphasize. For the beginners it cannot be put more simply. When you search on a search engine for something, you use keywords. The search engine brings a list of results according to the keywords. Usually the top results are believed to be the best because they are the best optimized and have followed all the search engine rules.
Search engines use advanced crawlers, tools, to crawl through millions of websites, web pages and the whole sites to gather relevant data and information according to the search engine standards. That means, there are some rules that search engine follows to rank sites. These rules are called the factors search engine considers while ranking websites.
So the website that has fully optimized the factors on their site with the help of search engine optimization companies does manage to stay on top. Most of the time users click on the first search result because it appears more relevant than others. This is what SEO does, giving you more organic traffic and turn that into your customers. You will continue to get customers as long as you stay on top in a certain keyword search.
There is also local SEO that helps you get ranked on top for your local search results. A local SEO company can help you in that regard.
Why Does Your Business Need SEO?
There are a good number of reasons why SEO is the need for every business and why search engine optimization companies are vital for your business. SEO is simply marketing that helps you attract more clients, customers and convince them buy your products or services. In the modern-day world, digital marketing has turned out to be a great way to make more money with a business. Below are some reasons why your business needs SEO.
1. Organic Traffic
The most relevant traffic on a website, that is more likely to buy products, comes from search engines. And organic traffic will come only when you will have a powerful SEO strategy. No business can survive without SEO these days.
2. Trust and Credibility
When your site ranks on top, it gives the impression to the users that your site is more credible than others because Google ranked it on top. That was possible due to SEO and the help of search engine optimization companies. So in other words, SEO is helpful to win trust and become more credible.
3. Improves Sales
The ultimate goal of SEO and SEO services company is to attract more organic traffic and turn them into your consumers. With powerful SEO strategy, you will never run short of customers and SEO keeps your business sustainable.
4. Improves Site Ranking
Everyone wants to get ranked on top against certain keywords. And this is possible when you have a full-proof and long term SEO plan. So with good SEO, you can bring your site on top, make it the top brand or business in the market, within one or two years if you are consistent.
5. Best Marketing Strategy
Without any doubt, SEO is the best, the cheapest and permanent result-yielding marketing strategy nowadays. Everyone is working on SEO. Why? Just because it is reliable, has nothing paid involved, works perfectly and gives the best results when all rules and factors are considered for ranking a site.
What Are SEO Ranking Factors?
We talked about rules and factors that search engine considers while ranking websites. These factors are important for everyone to follow – search engine optimization companies and businesses alike. They are listed below.
1. Secure and Accessible Website
The site should be available to all the users without any issues. It should be in working form. Furthermore, the site should be secure and protects user and customer data.
2. Website Page Speed
How good your website pages are when it comes to loading? Many top SEO companies ask this question. Page speed on a site is one of the factors Google considers when it ranks websites. If your site has good page speed and takes not much time, it is fine for the search engine. Search engine optimization companies also give website speed its due importance, and so doe every local SEO company.
3. Mobile Friendliness
According to top SEO companies your website must be mobile-friendly or consider it dead. Your website should help mobile users get the same features, take actions and navigate without any issues. You can also use Google’s mobile-first index option to optimize your site for mobiles.
4. Optimized Content
The content on the site should be original, not copied or plagiarized. It must be informative and engaging. The use of correct information with references, correct spelling and grammar, facts and stats makes content more appealing. This is what the search engine looks for when it comes to content on a site. You can also discuss it with local SEO company too.
5. User Experience
What do the users think about your website? This thing is dependent on a number of other factors that are a part of a Google’s 200 ranking factors. The user experience must be improved and the site should facilitate users in every possible way.
Other Ranking Factors According To Search Engine Optimization Companies
- Keywords optimization
- Content Length
- Image Optimization
- Link Building and Backlinks
- Domain Authority
- Site Usability
- Bounce Rate
- Social Media Activites
Here is good read if you would like to know about the ranking factors that will dominate the organic search in 2019 and few more upcoming years.
What is On-page SEO?
As the name shows, this part of SEO is associated with the parental website. Everything you do to improve the aesthetics, web pages and ranking of your website is a part of on-page SEO. It is different than the off-page SEO which is done on other sites to improve ranking of your own website.
How On-Page SEO Works?
We have learned that on-page SEO is all about doing everything on your own website. It includes a lot of things like page titles, meta descriptions, meta tags, image SEO, internal links and the like according to a SEO services company. Also, most search engine optimization companies have a team for doing all this stuff.
When you create a website and start SEO, you first focus on on-page SEO because it comes first and top SEO companies do it the same way too. You can work on on-page SEO along with off-page SEO. These things included in on-page SEO are important and considered essential when the search engine ranks websites
What is Off-Page SEO?
Off-page SEO refers to activities that you do not on your own website, but other sites to improve the ranking of your own website. Many people call off-page SEO just about link building. But it is not just about link building. There are many other things as well. Usually bloggers start with on-page SEO but they don’t just stop here as many factors for site ranking happen out of your own websites.
How Off-Page SEO Works?
There are a lot of people who believe off-page SEO is all about link building. They believe so – including every best SEO company – because link building is one of the most powerful ways to improve website ranking. It is done on other relevant websites and affects the site ranking to a great extent. For this reason, they focus on link building.
Social media marketing and bookmarking are also parts of off-page SEO other than link building. We will talk about link building in the next section in details because it is a complete detailed process with a lot of important things.
How to Do Link Building?
Link building is the process of linking your websites to other relevant niche websites and it’s a service all search engine optimization companies provide separately on in a bundle with full SEO services. It is always a big part in the SEO strategy of top SEO companies.
For example, if you have a blog or website on tech products, gadgets or similar things, you will have to get backlinks from the same niche but high authority websites. Link building is an integral part of off-page SEO and is considered one of the powerful tools for ranking websites on top.
Importance of Link Building
No one denies the significance and power of link building and surely no one from search engine optimization companies. Link Building has changed over the years. Google also rules out guidelines regarding link building strategies, what to do and what to avoid and what new things should be a part of your link building campaign.
- Link building is the major factor Google considers for ranking sites.
- It allows users to get backlinks from other sites to improve their site ranking.
- With link building, a site gets more relevant traffic and users.
- Link building is the best option for getting quality referral traffic.
- It is almost free and can be done easily.
- It helps to improve the site ranking, trust and credibility.
- The final result of link building comes in form of more sales and more profit.
Here are some strategies that should be a part of your link building strategies and they are part of every best SEO company.
1. Outreach Bloggers
This moves around finding relevant sites for getting backlinks. You will reach to the bloggers with sites and request for a backlink for your own website.
2. Create Quality Content
Create quality and informative content for the guest site and share it with them. The bloggers will publish your content.
3. Publish Content
When the content is published, you get a backlink. This backlink is a type of confidence vote. The more backlinks your site has, the better is it and faster it will rank.
4. Use Blogs/Sites/Directors
Share your guest posts and content on relevant sites. Use directors for adding information about your business.
5. Create Infographics
You can create infographics apart from guest posts. They are shared on relevant sites that accept infographics. They bring a good number of backlinks.
6. Work on Broken Links
Over time, few links get dead and the pages linked back are not available. Find all such broken links and replace them with new web pages.
SEO and social media have a deep relationship and every best SEO company knows that. They both are connected. This simply means, SEO depends on social media and social media is also dependent on SEO for any business. How it can be done? We are going to talk about this.
Using social media for SEO is an innovative and useful way. Not many people use it but has a good number of benefits for the SEO of your websites. Below are steps and guides as instructed by some reliable search engine optimization companies that will help you use social media for your site’s SEO.
- Create social media profiles and accounts and optimize them for branding.
- Grow the number of followers and visitors on your social accounts.
- Share your blogs/guest posts on social profiles.
- Quality and informative content is redistributed and shared by users which earns you a good number of No-Follow backlinks from social sites.
- Improve and optimize the post search for your blogs and content.
- The more followers and shares you get for a post, the more backlinks you will earn and this also means more traffic on your website.
- Social sites are also good when it comes to building brand image and trust.
How to Pick a Good SEO Company?
First things first.
What is an SEO company?
It’s simple but still Google has stats that show people ask, what is an SEO company. An SEO company is a company that provides services related to SEO.
Finding good search engine optimization companies is often hard. Many people claim to have the best SEO services but it turns out to be a hoax. So here are some tips and guidelines that will help you pick the best SEO company for your needs.
1. Previous Projects
Get the list of past project of the SEO services company. See what sites and projects they worked on, what their achievements were, and how good they proved in ranking the sites on top.
2. Client Reviews
What their past clients say about them? This is a good way to find out reliable and good search engine optimization companies. Any service with negative and bad reviews should be avoided.
3. Customer Service
Another great way to answer the question, how to pick a good SEO company is to find out how good they are when it comes to interaction and communication? Do they respond quickly and pick your calls on time? You will need their help very often so customer support is an essential thing to consider when hiring an SEO service.
4. Budget and Pricing
What is your budget and needs? How does the SEO company you hired satisfy your needs and demands in their price? Will they cover everything in the given budget and pricing plan? Consider the price as well and compare plans of different companies.
5. What They Offer?
Finally, you should check what they are offering in a certain price range. You need to make sure you are getting all your demands fulfilled and how long it will take them to rank your site on top. Every Best SEO company shows its plans and progress clearly.
Now that you know, what is SEO, what is an SEO company, how to pick a good SEO company and how SEO works, we are sure you’re off to a good start. If you have any questions, you can comment below.