Why Are SEO Tools So Expensive? (10 Free SEO Tools Experts Use)

November 19, 2022

7 minutes Read

Since you’re looking to grow your business online, you’ve likely heard about search engine optimization (SEO). SEO is a critical tool for any business with an online presence, and as such, SEO services can be expensive. 

If you’re considering outsourcing your SEO, it’s important to do your research and compare prices before making a decision.

There are several factors that play into why SEO can be expensive. In this post, we’ll provide some of the reasons for the cost of SEO and also how you can find affordable SEO tools that fit your budget.


As with most businesses, the more popular a given website is, the harder it will be for them to rank high in search engine results pages (SERPs). This is especially true for businesses that are targeting local search engines. 

Technical Requirements 

To succeed with SEO, your website must meet several technical requirements. These may include having a properly coded structure and using appropriate keywords throughout your site. 

Design Requirements 

A well-designed website will also benefit from good SEO, as certain elements of your site may be more visible in search engine results pages (SERPs). For example, a well-designed landing page can result in higher conversion rates.

Staff Time 

While not all SEO work requires the input of an expert team, a significant part of effective SEO involves optimizing individual pages on a website for maximum visibility. 

This can require the information of a skilled web designer or content writer.

Monthly Fees

Some SEO services involve a monthly fee, while others may require periodic updates or additional work in order to maintain optimal results.

Distance To Target Markets 

Not all businesses are located in major metropolitan areas. This can impact how easily they can rank for relevant keywords, as well as their ability to attract local visitors.

What Are Some Paid Seo Tools?

Paid SEO tools are expensive, but they are also very effective. One of the most expensive paid SEO tools is Google AdWords. 

This tool allows you to place ads on Google and other search engines. Another paid SEO tool is Moz, which enables you to view how your website is performing on different search engines.

What Are The Benefits Of Using Paid Seo Tools?

Paid SEO tools offer a number of benefits that can help you boost your website’s performance in search engine rankings. The most important benefit is access to detailed keyword data. 

This data can help you fine-tune your website’s content and metatags to better target the kinds of keywords that will attract traffic to your site.

Paid SEO tools can also provide competitors’ analysis data, which can give you insights into what strategies are working well for them. Finally, paid SEO tools typically offer superior customer support compared to free versions.

How much do SEO tools cost?

While there is no definitive answer to this question, the cost of effective SEO typically runs between $50 and $500 per month. 

However, the price range can vary greatly depending on the features and capabilities of the tool chosen.

How Can I Find Affordable SEO tools?

Finding affordable SEO tools is a difficult task, but it is possible with a little effort. One option is to use free tools that offer limited features. These tools may have limitations in terms of how well they can optimize a website for search engine results pages (SERPs). 

Another option is to use free tools to test your website’s performance before investing in a more expensive paid tool. Finally, you can use online comparators to find affordable services that fit your specific needs.

What Are SEO Reporting Tools?

SEO reporting tools can be a valuable asset for businesses of all sizes. They can help you track your website’s performance over time and make informed decisions about how to improve it. 

There are many different types of SEO reporting tools available, so it is important to choose the right one for your needs. Some popular options include Google Analytics, SEMrush, and Ahrefs.

Top 10 Free SEO Tools Experts Use

Top 10 Free SEO Tools Experts Use - Freelancers Hub

To improve your website’s SEO, you have to use the right tools. Here are some of the best free SEO tools that experts use to get the job done.

1. KWFinder: SEO Keyword Tool

KWFinder is a handy SEO keyword tool that can assist you in finding the right keywords for your website. With KWFinder, you can get access to accurate keyword data, including search volume and competition levels. 

This tool can be used to improve your website’s SEO and help you rank higher in search engines.

2. Google Search Console: Top SEO Tool

A powerful SEO tool that helps you track your site’s performance in Google search results. By monitoring your site’s search traffic, you can identify problems and take action to improve your ranking.

3. Ahrefs: SEO Keyword Tool

If you’re looking for an SEO keyword tool that can help you improve your website’s ranking in search engines, Ahrefs is a great option. 

With Ahrefs, you can research the most effective keywords to target for your website, track your progress over time, and see how your competitors are faring in the search engine rankings.

4. SEMRush: Marketing SEO Tools

SEMRush is one of the most popular marketing and SEO reporting tools available today. It provides users with a wealth of data and information about their website, including traffic, keywords, backlinks, and more. 

SEMRush is an essential tool for any business or individual looking to improve their online visibility and ranking.

5. Moz Pro: SEO Tool

Moz Pro is a comprehensive SEO software package that offers a variety of features for website optimization. Moz Pro can help you improve your site’s ranking in the search engines, increase traffic and leads, and more. 

If you’re serious about improving your website’s SEO, Moz Pro is a tool you should consider using.

6. SpyFu: Free SEO Tools

SpyFu is a popular tool that helps you improve your website’s ranking in search engines. 

SpyFu scans your website for errors and other issues that may be affecting your site’s visibility. By fixing these problems, you can help improve your site’s SEO ranking. 

7. Answer The Public: Free SEO Tools

A free SEO tool that provides consumers with a wealth of information about their website: this tool can help you identify problems with your site’s SEO, such as low traffic and rankings. 

Answer The Public is a great alternative if you want to get started with SEO but need more money to invest in a more expensive tool.

8. Ubersuggest: Keyword Tracking Tool

Ubersuggest is a handy keyword tracking tool that can help you keep track of the keywords your website is ranking for. 

With Ubersuggest, you can see how your website’s keywords are performing over time and identify any changes in keyword traffic. This tool can be used to improve your website’s SEO and boost your ranking in search engines.

9. Woorank: SEO Ranking Tool

Woorank is a top SEO analysis tool that gives free and paid options to track and report your marketing information. You can plug in your competitors to find out which keywords they are targeting so that you can overlap with theirs. 

Try to learn how keywords work over time to improve for users and search engines in the right way possible.

Woorank is helpful in recognizing copy-paste content, downtime, and security issues and even guidelines on how to fix them. This will allow you to create a more efficient website.

10. Majestic: Marketing SEO Tools

It is one of the best marketing SEO tools available, according to experts. It has countless useful features. Did your website make the cut? 

There is a feature called the Site Explorer that enables you to view a regular overview of your domain and the number of backlinks you got. 

It is also useful as an SEO keyword tool to track the right keywords to target while also having features like site comparisons and tracking your rank.

Final Say

To get the most benefit from them, be sure to produce content that is optimized for search engines, rewrite all your product descriptions, and use what you’ve learned from these tools to make adjustments. 

If you’re on a budget, many tools have free features or trials you can use. Try them out and see what improvements you need to make to rank higher in SERPs.

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