TikTok Trends 2023: What’s Next?

February 16, 2023

8 minutes Read

As we enter the third year of the TikTok craze, it’s clear that the app has become more than just a passing fad. With millions of active users worldwide, TikTok has revolutionized the way we consume and create content. From dance challenges to DIY hacks, the platform has birthed countless viral trends that have taken the world by storm.

As we look ahead to 2023, it’s clear that TikTok will continue to shape and influence popular culture in a big way. With the app constantly evolving and introducing new features, there’s no telling what the next big trend will be. Will it be a new dance craze that takes the world by storm, or perhaps a cooking hack that revolutionizes the way we prepare meals? 

Whatever it may be, one thing is for sure: TikTok trends will continue to capture our attention and shape the way we engage with social media. In this blog post, we’ll take a look at some of the potential TikTok trends we can expect to see in 2023 and explore how they may impact popular culture as we know it. 

So buckle up, get your phones ready, and let’s dive into the exciting world of TikTok trends 2023!

So, what are TikTok trends?

TikTok trends are popular movements or ideas that emerge on the platform and gain momentum through user-generated content. They can take many forms, from dance challenges to makeup tutorials, cooking hacks, and even political activism. TikTok trends often involve users creating and sharing videos that follow a specific format or theme, and other users then join in and put their own spin on the trend.

One of the defining features of TikTok trends is their viral nature. When a trend catches on, it can spread like wildfire and become a global phenomenon overnight. TikTok trends are often characterized by their creativity, humor, and ability to capture the attention of millions of users.

TikTok trends are not just limited to entertainment, either. In recent years, the platform has also become a space for social and political activism, with users sharing videos and information about important issues and causes. This has led to the emergence of social justice and advocacy trends on the platform, which can help raise awareness and create real-world impact.

3 Macro Trends TikTok Will Bring In 2023

TikTok is calling 2023 a new era of confidence. The social media platform is thinking of creating a deeper influence on users this 2023. They claim that even though the world is going through a changing economy, health and climate issues, etc., users will seek out new paths to success and happiness. And Tiktok’s going to help make their experience richer. 

According to TikTok’s business page, they predict that 3 macro trends will help TikTok be more substantial for users. The trends are: 

  • Actionable entertainment
  • Making space for joy
  • Community-built ideals

Let’s dive deeper into these trends to understand what’s new for TikTok users.

1. Actionable entertainment

According to research, ads on TikTok that offer high entertainment value are rated 25% higher in terms of brand love and 15% higher in terms of purchase intent compared to ads that provide low entertainment value.

In their business blog, Tiktok wrote that their users love seeing content from relatable people. 

When a TikTok creator shares common traits or interests with their audience, it makes their content feel more pertinent and significant to viewers. Additionally, people tend to feel a stronger sense of connection with industry and subject matter experts who offer valuable insights and advice through their videos.

What can TikToker content creators do about it?

To take advantage of this situation, TikTokers can focus on creating content that resonates with their target audience by incorporating elements of shared interests, values, and experiences. They can also position themselves as industry or subject matter experts and provide valuable insights and advice that viewers can benefit from. 

By doing so, TikTokers can increase engagement, build a loyal following, and establish themselves as trusted source of information and entertainment within their niche. 

It is important for TikTokers to consistently produce high-quality content that showcases their unique personality, perspective, and skills in order to stand out and attract a dedicated fanbase.

Key takeaways for TikTok content creators:

  • Clickbait/misleading content will no longer work.
  • Viewers are gravitating toward trustworthy and meaningful content.
  • Producing high-quality content with elements of shared interests and values will attract more viewers.

2. Making space for joy

A large majority (92%) of TikTok users reported feeling happy or positive after watching a video on the app that inspired them to take some action outside of the app. This suggests that TikTok has a powerful influence on its users’ emotions and behaviors and can be an effective tool for driving engagement and action.

According to TikTok trends 2023 report, humor can be an effective tool for creating a positive user experience by promoting connection and storytelling. Humorous content can also help marketers engage with their audiences more effectively. 

What can TikToker content creators do about it?

To take advantage of the power of humor on TikTok, TikTokers can experiment with different types of comedic content that align with their brand and resonate with their target audience. They can use popular audio trends and incorporate their own unique twist to create engaging and memorable videos. 

Additionally, they can engage with their followers by responding to comments and incorporating user-generated content into their videos, which can help to further foster a sense of community and connection on the platform. Similarly, creators can create joyful content that helps audience feel understood. The goal is to solve a problem by means of their content.

By creating enjoyable content that people enjoy and want to share, TikTokers can increase their reach, grow their following, and ultimately achieve greater success on the platform.

Key takeaways for TikTok content creators:

  • Humorous and joyous content is in demand.
  • Offering solutions to problems will help the audience feel understood.

3. Community-built ideals

1% of TikTok users who took action outside of the platform attributed their success to TikTok’s ability to show them exactly what they were looking for.

TikTok’s specific and relatable communities provide a space for users to bond over new interests and priorities, inspiring one another to make changes in their lives. These hyper-personal spaces allow people to explore their passions and broaden their horizons. As people seek to break free from the norm, they can look to TikTok peers and role models who are already living the way they want to.

What can TikToker content creators do about it?

  • Identify their niche or passion and create content that aligns with it. This will attract like-minded users and help build a community around that shared interest.
  • Target the layered identities. For example, instead of targeting all fitness enthusiasts, consider targeting specific sub-groups such as #YogaLovers, #CrossFitAthletes, or #MarathonRunners.
  • Engage with their followers by responding to comments and incorporating user-generated content into their videos. This helps to foster a sense of community and connection and also provides valuable feedback and insights.
  • Stay up-to-date with the latest trends and topics within their niche to provide relevant and timely content that resonates with their audience.
  • Collaborate with other creators or influencers within their community to reach new audiences and expand their reach.
  • Showcase their unique perspective and personality 

Key takeaways for TikTok content creators:

  • Make your viewers feel that they can resonate with your content.
  • TikTok suggests building a more meaningful connection with your audience.
  • Making the TikTok community a comfortable space for users to explore, engage, and bond.
  • Target specific sub-groups of the audience you’re making your content for.

What’s Next in the 2023 TikTok trends report?

“Try your hand at the creative approaches we noted and see how those tactics help their brand’s objectives. Using a few signals to plan out several content launches throughout the year lets you test the trends in different ways and maintain consistency in your message.” – TikTok 2023 Trends report

What's Next in the 2023 TikTok trends report

The report also suggests using Ask TikTok this year to build their plans. 

TikTok also encourages creators to track new signals throughout the year. These new signals will provide brands with unique ways to align with user behaviors and sentiments. Here are some tips for doing that:

1. Start with key questions 

These questions will help you make the most of the trends that are relevant to you.

  • What are the key cultural forces shaping your audience? 
  • How is your category or vertical being transformed on TikTok?
  • How are user behaviors and preferences changing on TikTok?
  • How can you stay up-to-date on the latest TikTok trends and algorithm changes to optimize your content and engagement?

2. Use key shifts to find signals 

Examine the latest patterns by observing the popular hashtags, sounds, and Creators within your niche. Here are a few things you can do:

  • Check out searches related to the signals and communities most relevant to your audience.
  • Browse the trend tools on the TikTok Creative Center.
  • Look at popular hashtags and challenges related to your industry or niche.
  • Analyze engagement rates and comments on popular TikTok videos in your category.
  • Monitor social media and news outlets to stay up to date on current events and trending topics that may be relevant to your audience.
  • Collaborate with other creators and brands in your industry to tap into new audiences and gain insights on what’s working for them.

The Bottomline

TikTok has been working on making things more convenient for both the users and the content creators. Following these trends and tracking the upcoming trends will help TikTok content creators create more engaging, relatable, and high-quality content for their audience. While non-creators will feel more at home and special with the content they consume.

Overall, TikTok is thinking about both parties (the content creators and the users), which we think will be a powerful move for the company.

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