The Best SEO Online Course of 2023 (Free & Paid)

January 5, 2023

6 minutes Read

To remain competitive in the ever-expanding field of online marketing, it is essential to invest in a competent SEO campaign. 

In order for websites to be noticed and gain an edge over their peers, ensuring that they rank highly in search engine results is paramount. 

Despite this being a common strategy for businesses of all sizes striving for success, finding the best SEO courses online or programs can prove quite challenging! 

What Is The Best Online SEO Course?

It will vary depending on the individual’s needs and goals. However, we can provide a general overview of what are the most important factors when it comes to choosing an online SEO course.

First and foremost, it is essential to identify your company’s unique selling proposition or USP. This is the primary reason why people should choose your business over competitors, and it can be difficult to convey through website copy or social media marketing alone.

It is, therefore, important to undertake a thorough analysis of your competition and figure out how you can differentiate yourself from them.

Secondly, it is important to understand how search engines work. By understanding how engines rank pages (based on a number of factors, including relevancy), you can create effective SEO content that will improve your website’s ranking.

Below are our top choices for the best online SEO courses of 2023:

1. SEO Fundamental Course by Moz (Udemy)

Udemy is an ideal platform for locating courses in nearly any field. For example, their free SEO tutorial from Moz, a renowned search engine optimization toolkit provider, provides a rapid-paced yet highly informative video outlining fundamental aspects of SEO. 

The speaker begins by presenting the steps to develop an effective strategy before providing step-by-step tutorials on structuring and conducting an audit; progressing onto keywords research as well as other essential information such as on-page optimization; and finally ending with topics of link building and SERP features along with data reporting metrics.

The Udemy SEO course is a highly efficient way to obtain the fundamentals of this ever-evolving field without having to wade through extraneous material. 

However, it might not be suitable for newcomers or those with no prior knowledge; oftentimes, its terminology may prove rather obscure and difficult to comprehend.

2. Yoast All-Around Free SEO Training Course

Yoast is the leading SEO plugin for WordPress websites and is frequently utilized by premier enterprises such as Facebook, eBay, and The Guardian. 

More than 300,000 individuals vouch for the efficacy of Yoast’s extensive SEO academy; moreover, its All-around SEO training program offers one of its most essential offerings. Investing $99 annually for three hours of comprehensive, in-depth training can yield significant results for bloggers, copywriters, and marketers alike. 

From technical SEO issues to on-page content creation strategies to effective off-page marketing tactics – all are covered comprehensively within this course. 

So as you seek out high-quality keywords that drive targeted traffic and produce exceptional conversion rates, be sure to gain proficiency with all aspects of SEO!

Focussing on a mere four days, this course goes beyond the regular SEO curriculum, touching upon obscure subjects like usability, accessibility, and optimization for conversion rates. For those seeking more information, there exists PDF materials as well as quizzes to test your knowledge!

3. SEO Learning Course By Semrush

Recently, Semrush released its acclaimed SEO Fundamentals Course, designed to instruct users on the fundamentals of SEO and how it can be used to enhance success. 

This robust curriculum addresses topics such as keyword research; on-page optimization techniques; content creation and distribution strategies; as well as link building techniques. 

Providing step-by-step video tutorials along with ample resources for reference, this course is ideal for anyone who seeks an introduction to the world of Search Engine Optimization or wishes to refresh past knowledge gained in previous pursuits. 

With comprehensive learning materials and assistance readily available from knowledgeable staff members should any queries arise during one’s journey through these exciting subject matters – this program represents a fantastic choice for those interested in furthering their SEO knowledge!

4. SEO Course By HubSpot

HubSpot, a leading provider of inbound marketing and sales software, has recently launched an online SEO course to help marketers expand their reach and improve their online visibility. 

The comprehensive course covers the fundamentals of SEO and provides best practices on how to optimize websites for search engines. 

Participants can expect to learn important concepts such as keyword research and optimization, link building, content optimization, and more. 

With the help of this course, marketers can gain insight into the latest SEO trends and techniques to gain an edge over their competition.

What Should I Prioritize When Learning SEO?

What Should I Prioritize When Learning SEO - Best Online SEO Course - Freelancers Hub

To begin an effective SEO strategy, it is essential to conduct thorough keyword research. 

Whether embarking on a new venture or regaining an in-depth understanding of one’s niche, this step can prove invaluable – both situations necessitate providing useful information about what topics are attracting attention within one’s industry or community.

Which Skill Set Is Necessary For SEO?

As SEO professionals, we always aim to offer recommendations regarding page speed optimization and rendering techniques, such as lazy loading and server-side Redirects. 

These conversations progress smoothly if you can converse with the developer and share insights rather than simply dictating demands. Additionally, being conversant in technical SEO concepts allows us to understand better which devices and browsers should be supported for an optimal experience.

In order to produce content that effectively engages readers and drives conversions, it is essential to have a better understanding of user experience design principles. From the outset of a project, it is important to consider what features are amenable to redesign or enhancement and how they impact potential users. 

Utilizing user research throughout the entire process can ensure that all stakeholders are pleased with the final product.

Is Free Online SEO Training Worth Undertaking?

With the prevalence of SEO in today’s digital landscape, free online SEO courses can be a valuable asset for individuals looking to increase their knowledge in the field. 

However, with so many courses available, it can be challenging to decide which one is right for you. To help you decide if free online courses on SEO are worth undertaking, it is important to consider factors such as the course content, instructor qualifications, and course reviews. 

Additionally, it should be noted that while these courses can provide valuable insights into SEO best practices, they may need to be more comprehensive to replace formal training or certification programs.

How Can SEO Help My Website?

Search engine optimization (SEO) is a vital tool for helping websites reach their potential. SEO helps websites improve their visibility, rankings, and traffic by optimizing content and improving the website’s structure and design. 

By taking an SEO course, website owners can learn the necessary skills to ensure their website is optimized for search engines and provides users with a positive experience. SEO courses can help website owners understand how to make the most out of their online presence and increase the effectiveness of their website.


Investing in an appropriate SEO course can help website owners acquire the know-how necessary to ensure their websites are optimized for search engines and provide visitors with a pleasant experience. 

Such courses can be utilized by site operators to comprehend better how best to use their online presence and enhance its effectiveness.

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