How to Create a Social Media Marketing Strategy For More Engagement

December 30, 2021

6 minutes Read

Let’s not make things complicated.

The social media marketing strategy may sound daunting. But it’s simply the task that you are supposed to do to promote your business on social media. Now it sounds easy, huh?

If you set your strategy, it’s easy to measure your actions and evaluate successes (sometimes failure too!). Without a suitable work plan, aka strategy, you will miss a clear-cut guideline to boost your business in social media.

Freelancershub can be your one-stop solution to develop and execute social media strategy for better engagement and sales. However, you should know what is the key to making a great social media marketing strategy a success.

Let us guide you on how to build your social media marketing strategy. For any additional help, feel free to talk to our expert marketers.

How to build your social media marketing strategy

It’s time to break down the tasks that you are supposed to do to promote your business on social media. You have to set some goals and tactics and use a few metrics to measure your progress.

Set goals that align with your business

Each business is unique, and so are their objectives. Thus, you need to set goals that complement the uniqueness of your business. If customer satisfaction is the priority, your goal should be better service, customer care, and responses.

We strongly recommend utilizing SMART goals to make things easy and less stressful for you. The goals should be

  • Specific
  • Measurable
  • Attainable
  • Relevant, and 
  • Time-bounded

When we say measurable goals, it means some meaningful metrics that will help you track your progress. You can use the number of followers and shares to monitor your brand growth. Whereas email signups and web clicks will help to calculate the conversion.

Think and decide what you want to focus on and put that on your goal list.

Know “thy” clients

Yes, it’s like the bible verse for social media marketing. No strategy will work perfectly if you don’t know your clients.

The first thing you can do is build a client person with the following information.

  • Age
  • Gender
  • Location
  • Financial Status
  • Interests

Now you have a human figure in front of you. And as a marketer, you already know that targeting a person is more manageable than thinking about a large audience.

Don’t forget about the accurate data from Facebook, Google, and other sources. No social marketing work plan will be complete without a data-driven approach. Every social media platform and search engine has an analytics section that will work as a gold mine for your strategy development process.

Know “thy” competitors

Wise people keep their enemies closer than friends. If you are a business owner and planning to develop a social media strategy, simply replace people with businesspeople and enemies with competitors.

You can use paid tools like Semrush, Ahrefs to run a complete audit on your competitors. Moreover, social media slitting will also help you understand where your competitors are doing better than you.

An in-depth audit will give you scope for improvements and future opportunities where you can outrun everyone. How cool is that?

Compelling contents are the Key

We don’t refer to content as “the king” because it is not. King rule, but a key can open many doors if it is a “master key.” Compelling content can promote your brand while informing your clients how to solve their problems.

Social media content needs to focus more on the audience’s paint point. Additionally, they need to align with your business. The only thing you need to keep in mind is developing content with diverse approaches for different platforms.

People love content series

Yes, people love to follow a series that comes on every day, week, or month. No matter what frequency you utilize, make sure to stick to that routine.

It brings recurring visitors and keeps any newbies engaged to your platform profile.

Q&A sessions will engage more

This is the most humanly approach to keep your visitors stick to your page and eventually brand. Arrange a “ask me anything” session at least once a month. You have no clue how much awareness you can create through this.

Share anything that creates value to your audience

You may feel hesitant to share and promote other brands on your page. However, they will work better if the shares are relevant to your business and your social media strategy.

Sharing something exciting that adds value to your audience’s life is always worth sharing. It also means you have a good grip on the trend and don’t hesitate to share with your clients.

Don’ forget to improvise the existing ones

What if you posted a great blog long ago? Well, it’s time to improvise that with a newer approach. Make an infographic on that blog and post it on Instagram or tweet that.

It will bring newer audiences and make them follow your business across the different social media platforms.

People love tutorials, so don’t ignore them

It is always helpful to offer some help to people. Offer some how-to guides to your audience. Your expert knowledge will enhance your client’s confidence and will make your brand a trustworthy one for all.

Select the right social media platform

Select the right social media platform - social media marketing strategy benefits - Freelancers HUB

There are numerous social media platforms out there, but all of them are not suitable for your business objective. Thus, it’s the first thing to consider social media marketing strategy benefits.

Visual platforms like Snapchat and Instagram are more suitable for fashion and lifestyle. On the contrary, you know which one will be the best for any video-based approach. It’s YouTube.

You can pick Facebook for a more comprehensive and diverse audience as it offers both visual and audio options for your business promotions. For quick updates and better engagement tweeter can be an appropriate handle.

Try LinkedIn for a more professional and formal way to communicate when you want your audience to learn more about your organization, people, mission, and vision. However, the engagement through this handle is more focused and objective-oriented, especially among professionals. Thus, you can expect better engagement and conversion.

The first thing you need to do is make a profile on the relevant social media with all the related information. It will help people find you quickly and keep you on top of every relevant search.

Keep a Social Media calendar for content

Having a schedule makes almost any task management easy. And same goes for your social media marketing strategy development. Make a calendar for all your social media posts and relax for the rest of the month.

You can use analytics to determine which time is best for what type of posts. Veteran marketers use a pattern for social media posting.

  • The overall best time for social media posting is 10 am on Tuesdays, Wednesdays, and Thursdays.
  • Tuesdays and Thursdays are the best days for Facebook posts between 8 am to 12 pm.
  • For Instagram, 11:00 AM on Wednesdays is a perfect time.
  • Consider 8 am on Mondays for any Tweet.
  • LinkedIn posts work best at 9 am on Tuesdays and Wednesdays.

I am sure scheduling your entire social media marketing campaign will be much easy now. Moreover, you can follow the 80-20 rules to use your social media content to educate and promote. According to the rule:

  • 80% of your posts supposed to educate, inform, and entertain your target audience
  • 20% post should promote your brand

Final Words

There are numerous social media marketing strategy benefits for your brand and business expansion. Thus, you need to carefully develop the goal and make sure they are achievable and measurable.

These steps will be a reliable guide for you to understand how to build your social media marketing strategy with ease.

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