6 Essential On Page SEO Factors You Shouldn’t Avoid

May 15, 2022

9 minutes Read

On-page SEO, also known as on-site SEO, improves search visibility and traffic by modifying a page’s content, tags, and internal links.

To put it another way, it’s a method of optimizing your website so that search engines can better comprehend it.

The first five organic results receive 67.60 percent of clicks on a search page. The following five make up only 3.73 percent of the total. As a result, you must be towards the top.

6 Essential On Page SEO Factors

On-page SEO improves search visibility by modifying a page’s text, tags, and internal links. Here are six ways to improve yours.

Keyword Research

The language you employ is the most fundamental approach to notify search engines your website’s content answers a user’s inquiry. 

The first step is to research the most relevant and popular keywords or phrases related to your website’s subject matter. You can use keyword research tools like Google’s AdWords Keyword Planner.

Once you have a list of keywords, you can incorporate them into your website’s content. Use them in the titles and descriptions of your web pages and the text itself. Be sure to use them in a way that sounds natural and not forced, or else you risk turning off potential visitors.

If you’re not sure how to incorporate keywords into your website’s content, you may want to consider hiring a professional copywriter. They can help you ensure that your content is keyword-rich and engaging, which is essential for drawing in traffic and keeping people on your site.

E-A-T Profile

Expertise, authoritativeness, and trustworthiness, or E-A-T, are three factors that Google considers when ranking your site.

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses these factors to determine the quality of a website and its content.

Expertise refers to a website’s ability to provide accurate and well-informed information. Authoritativeness refers to a website’s credibility and reputation. Trustworthiness refers to a website’s capacity to be safe and trustworthy.

Google uses E-A-T to help determine which websites are the most relevant and useful for users. Websites with high E-A-T levels are more likely to rank higher in search results. 

To improve your website’s E-A-T, you can focus on creating high-quality, accurate, and trustworthy content. You can also work on building your website’s credibility and reputation by getting positive reviews and testimonials and by earning awards and accolades.

Improving your website’s E-A-T is a long-term process, but it can be a valuable investment in higher search rankings and more traffic.

SEO Writing

Creating content that prioritizes search engines while still converting human visitors to your site is a fine art. Writing material that reads well while adhering to SEO best practices might be complex unless you have previously done it. 

Here are some tips to help you produce high-quality SEO content:

1. Write for your audience first

Your content should be written for your human readers first and foremost. Don’t sacrifice readability for the sake of keyword stuffing – it will only turn off your readers and hurt your search engine rankings.

2. Use keyword-rich titles and descriptions

Your titles and descriptions are some of the most important places to use keywords, so make sure to use them wisely. Write catchy and attention-grabbing titles that accurately reflect the content of your article, and use keywords sparingly in your descriptions so as not to stuff them.

3. Use keyword-rich headlines and subheadings

Headlines and subheadings are other great places to insert keywords, so use them! Write headlines that grab attention and accurately reflect the content of your article, and use keywords sparingly in your subheadings to avoid keyword stuffing.

4. Use keyword-rich alt text for images

If you’re using images in your articles, use keywords in the alt text so that your images can be found in image searches.

5. Use keyword-rich anchor text

If you’re linking to other articles or websites, use keyword-rich anchor text so that search engines can find your links.

By following these tips, you can write SEO-friendly content that will help you rank higher in search engine results and attract more human readers to your site. 

Geotagging (For Local SEO)

Even though it is a global economy, the majority of commerce is still conducted locally. Optimize your on-page local SEO to connect with people in your community. 

Geotagging is the process of adding location-based metadata to media such as photos, videos, and websites. Geotagging can help users find different content based on their current location. 

Some common uses of geotagging include: 

  • Tagging photos with the location where they were taken
  • Tagging videos with the location where they were recorded
  • Tagging websites with the location of the business or service

Geotagging can be done manually by adding location data to the media file before sharing it. Many social media platforms and camera apps also have built-in geotagging features that can automatically add location data to photos and videos. 

Including location data in your media can be beneficial for both users and businesses. For users, geotagging can help them find relevant content to their current location. For businesses, geotagging can help increase visibility in local search results. 

If you want to optimize your on-page local SEO, be sure to include location data in your media files. Geotagging can help you connect with users in your community and improve your visibility in local search results.

Image Optimization

Image Optimization - essential on page SEO factors - FreelancersHub

We’ve already discussed how critical visual assets are on your page, but now it’s time to go further into their technical elements. 

All too often, we find that projects have either too large or too small images. While this may not seem like a big deal, it can have a significant impact on the performance of your website.

Images are ultimately stored in two places:

  1. On the host server
  2. In the browser cache

You want to ensure that images are correctly sized and compressed to maximize the speed of your page. If the images are too large, it takes the browser longer to load them, and too much data is being stored. If they are too small, the images may appear fuzzy, and the text may be challenging to read.

Images can be compressed in a number of ways:

  • On the server, before they are even sent to the browser
  • In the browser, as they are being loaded
  • In the browser, after they are loaded

The third option is the least desirable, as it means that the user has to wait for the image to load before it can be compressed.

Ideally, you want to compress your images on the server to send them to the browser already compressed. This can be done with a number of tools, such as 

  • [ImageOptim](https://imageoptim.com/)
  • [Kraken.io](https://kraken.io/)
  • [TinyPNG](https://tinypng.com/)

These tools will allow you to compress your images without losing quality.

Once you have compressed your images, you want to make sure they are appropriately sized. You can do this with the `<img>` tag by setting the `width` and `height` attributes.

By setting the `width` and `height` attributes, you are telling the browser the size of the image so that it can allocate the proper amount of space on the page. This prevents the browser from having to resize the image, which can cause it to appear fuzzy.


Links from other respectable websites are one of the most effective ways for your website to show knowledge, authority, and reliability. 

Links from websites that are themselves respected and have high authority can help increase your own website’s authority. This is because when a decent website links to your website, it effectively vouches for your website’s quality.

Google uses these links to determine how authoritative and trustworthy a website is. The more high-quality websites that link to your website, the more likely it is that your website will be seen as authoritative and trustworthy.

There are a few ways to get links from other websites. One is to reach out to other website owners and ask them to link to your website. Another is to create high-quality content to which other website owners will want to link. 

The best way to get links is to earn them naturally by creating content that is so compelling that other website owners will want to link to it. 

Creating great content is not always easy, but it is worth the effort. Once you have created high-quality content, you can reach out to other website owners and let them know. If they like what they see, they may be willing to link to it. 

There are also a few other things you can do to increase the chances that other websites will link to your website:

  • Make sure your website is easy to use and navigate.
  • Fill your website with high-quality, original content.
  • Promote your website through social media and other online channels.
  • Make sure your website is mobile-friendly.
  • Use keyword-rich titles and descriptions.
  • Include links to your website on other websites.
  • Make sure your website’s code is clean and well-organized.
  • Use Google’s Search Console to submit your website’s sitemap. 
  • Use Google Analytics to track your website’s traffic.
  • Regularly check your website for broken links and other errors. 

If you follow these tips, you can increase the chances that other websites will link to your website, which will help increase your website’s authority and improve your chances of ranking well in search engine results. 

Links from other websites are just one of Google’s many factors in determining a website’s ranking. But they are an essential factor and one that you can influence.

So if you’re looking to improve your website’s ranking in search engine results, focus on creating high-quality content and building links from other respected websites. 

On-Page SEO vs. Off-Page SEO vs. Technical SEO

On-page SEO is optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page SEO includes optimizing your website’s title tags, meta descriptions, header tags, images, and other on-page elements.

Off-page SEO is optimizing your website’s off-page factors to rank higher and earn more relevant traffic in search engines. Off-page SEO includes link building, social media engagement, and other off-page activities.

Technical SEO: This refers to all the behind-the-scenes technical aspects of your website that can affect your ranking in SERPs. This includes things like optimizing your website’s structure and code and making sure it is easy for search engines to index your site.

While all three of these areas are essential for a successful SEO campaign, you may want to focus on one or two, depending on your resources and goals.

For example, if you’re a small business with limited resources, you may want to focus on on-page SEO and social media marketing.

Or, if you’re a larger company with a team of SEO experts, you may want to focus on all three areas equally.

No matter what approach you take, SEO is a long-term process. It can take months or even years to see the results of your efforts, so be patient and consistent with your approach.

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