How Small Businesses Can Benefit From Smart PPC Advertisement

June 5, 2020

8 minutes Read

You must be tired of hearing about the wonders PPC advertisement. From reading about social media PPC campaigns to pitches from digital agencies who sell you on search engine marketing(SEM) and PPC you must be hard of hearing about it.

However, as much as it seems like they are all beating the same drum, there is something in there. Especially for small businesses. Now, you may be wondering about our PPC pitch, but rest assured that this is not a pitch. All we want to show you is that all the fuss about PPC is warranted, especially for a small business PPC can be a boost to the revenues and help you retain steady growth.

So what can PPC do for you as a small business owner? Well, it offers a quick entry and allows you to measure and track ad campaigns. It also dovetails with other marketing channels and provides you with a lot of user data for further business development.

PPC campaigns can even make or break a brand. So if you are a small business and not taking advantage of PPC advertisement then you are leaving valuable leads and business for your competitors. So here are a few special benefits of PPC campaigns for a small business. So let’s get into it. 

Hitting Your Business Goals With PPC Campaigns

If you want to hit all your business goals then PPC advertisement is the way to go. It can help your small business from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale. 

With PPC campaigns you can track every type of conversion goal, this makes it a great marketing tool for small businesses to meet their site traffic goals and their conversion goals. Nowadays businesses need to be thought leaders in their industry. So content marketing is a big deal for businesses, and PPC can help you with that. 

You need your content marketing goals like content downloads, newsletter signups, contest entries, and pushing for app downloads? A smart PPC campaign service helps you hit all of those goals. PPC campaigns can easily be set up to fit into any business goal along with parts of the sales funnel, and identify potential clients as well. 

PPC Is Easily Tracked & Simply Measured

So a big part of your PPC advertisement is going to be made up of Google Ads. All of the campaigns that you are going to run through Google Ads can be synced with Google Analytics to ensure you can track and measure every single aspect of the campaign. 

It will include all the high-performance metrics like impressions, clicks, and conversions all set according to the needs of the business goal. What makes PPC services great for small businesses is that there is no mystery on how it’s done and what it is doing. All the stats are always available. 

You can check out the traffic and results of the campaigns to see the ROI on your ongoing budget. When you send all your PPC traffic to designated landing pages, you can see and track all the metrics and judge it according to your business’ end goal with Google Analytics. 

There are no alternatives to Google Analytics, not even billboards or magazine ads can help with sales like PPC. Also, PPC campaign performance on social media accounts can be tracked with analytics from social networks.

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You Can Jump Right Into It Even If You Are Behind The Pack

The great thing about PPC is that you can jump right in it and get good results even if you are a decade behind your competitors. It allows quick entry into PPC marketing with just a few simple optimizations. 

Unlike SEO, it takes less time and effort to get results from PPC. Another great benefit of smart PPC service management is that it allows you to target new consumer demographics. Unlike email and organic social channels. 

There are plenty of people who are outside of your followers and consumers but are aware of your brand, and PPC allows you to tap into those new avenues. What’s even more amazing is the fact that setting up and running a PPC campaign is very easy. 

Most of the work like research, campaign build out and writing copies can be done on the platform with minimal involvement of your development team. All they need to do is create specific landing pages for the campaign. 

PPC Allows For Greater Control Of Your Marketing Efforts

Now there are a few advantages to work with the default campaign settings, but you have a higher range of control on how your business reaches new people. You can control things like keywords or placements you choose to target and how restrictive you want your campaign to be. 

For small businesses, the best feature is budget control if you want to start small. You can create an ad budget and bids for keywords, and choose what you are willing to spend. 

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Remember, you do have to pay close to market rate in most cases. You can scale up as soon as you see favorable results, or if you want to take a break from spending, then you can stop your ad spend right away. 

Now you cannot find this much budget flexibility with other marketing avenues. With PPC, you can start and stop when you want, and you can control all aspects of your campaign. 

Even though Google Ads’ auction and the algorithm has the final decision on where your ads pop up and how much you end up spending compared to your competitors. Remember to make sure your landing pages, keywords, and ads are all lined up perfectly for optimal performance. 

The quickness and simplicity of editing a campaign on the go, make PPC a smart advertising channel for small businesses. This is where you can easily test out new advertisement ideas and pull an ad that stinks without going through a drawn-out process like other mediums. 

PPC Synergizes Well With Other Marketing Channels

Content marketing is how digital marketing efforts are run nowadays. Content plans and calendars are how marketing efforts for businesses are handled. 

Businesses invest heavily in producing original and unique content to encourage the customer buying cycle and establish a thought leadership position in your industry. With the right PPC management, Google Ads can drive visitors to your content and drive ROI through the roof. 

SEO and PPC go hand in hand as impressions and opportunities for traffic often come from the same audience. The performance data from your PPC Google Ads campaign like impressions, clicks, and conversions provide an introspective look on a keyword-by-keyword basis. 

The performance data will show you where you need to prioritize your SEO efforts. And on the other side of that, your SEO data will let you know what your audience responds to and who are interested in the products and services you are selling. 

PPC can be a great alternative to expensive traditional marketing for small businesses. It can provide real-time data and have better tracking, which is a big win for small businesses. 

Brilliant Targeting Options

All great advertisers can use Google Ads to create a multi-layered approach. They utilize the tool to make, test, and ensure that your ads get full coverage over all the networks and target types that encourage more brand exposure. 

Now they do this by targeting different keywords through text ads and remarketing campaigns by analyzing past behaviors or focusing on specific audience demographics on the display network. When you can test and try out different ad strategies, you will be able to utilize the full scope of Google Ads. 

Testing many different PPC ads will help you get as many impressions as possible while also being locked into the personas that you have crafted from your audience research. 

With so much versatility on offer PPC advertisement services is what small businesses need to garner exposure and be in the mind of people who already know your brand. 

A Bucket Load Of Marketing Data

The information you gain from running PPC campaigns through Google Ads is more than just data to help you with your next PPC campaign. You get access to Impression, click, and conversion data for each keyword, which will help you craft a better SEO strategy and a better overall digital marketing strategy for your business.

Also, you can use the built-in keyword planner and display planner tools to find out more about your audience and what they like. The data you gather from these campaigns can be applied to cross-reference where your competition is through third-party tools like SpyFu, KeywordSpy, and iSpionage. With these tools, you can find out what keywords are working best for your competitors and build an overall strong keyword profile for your brand. 

A Blessing For Small Businesses

PPC is a brilliant marketing tool for small businesses to remain competitive with larger brands. As you can see, it is a versatile marketing option that allows fantastic flexibility for brands to work. So this is why any business small or otherwise usually utilize the wonder that is PPC advertisement. 

Now, if you are new to this, then figuring out all the nuances of PPC can be a daunting task, and this is why most businesses take up specialized PPC management services experienced digital marketing companies. It is something you should consider as well if you are not comfortable with running a smart PPC campaign for your brand.

You can also contact our PPC specialists, who will be able to provide you with any other information regarding PPC campaigns that might help you in establishing your brand. So feel free to contact us. Until then, see ya!

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